How do you stay in touch with your clients? Using email newsletters is a great way to do that. Many of the articles in this blog end up becoming a part of our monthly newsletter. There are a wide variety of newsletter programs out there that allow you to do this kind of “touching” of  your customers.

EduCyber uses and hosts phpList for our business customers. We are also planning to implement another program in the coming months and will have more information as we get closer. Both allow us to customize the interface for our customers and tie them seamlessly into the web site.

Some of our colleagues use the Constant Contact program and like the way you can manage your list and send out to people without a lot of hassle or need for technical knowledge. It starts out at $15 / month but when you get to over 500 people the cost goes up to $30 / month. That seems a bit pricey but if you are reaching your customers and you have 501 people on your list, that works out to $0.167 per person that you send (and that’s if its just once a month that you’re sending a message, do it twice a month and the cost is just over 8 cents per person which isn’t bad).

Another colleague just strongly recommended Aweber. If you sign up for this service for a year, the cost is only $179.40 which is $14.95 / month and you get unlimited users and messages. The reason he liked it so well is the autoresponder feature which lets him set up automatic messages to go out at set intervals after someone signs up.

What other newsletter management or email marketing services or programs are out there? Let us know about what  you’re using.