EduCyber Presents Growing Your Business on the Internet Series:

Wednesday, February 24^th
"Getting Started in Social Media Marketing"

Seats are filling up, so sign up now!

Location:

4251 Kipling St Wheat Ridge, CO 80033 (2nd Floor Conference Room) Time: 11:30 am - 1:00 pm Cost: $19.95 - Light Lunch Included

You’ve taken the introductory seminars on what social media marketing is, but you don’t know where to start to market your business online. Wouldn’t it be great to see how it’s done step by step?

For our February seminar, Brian DeLaet presents “Getting Started in Social Media Marketing.” He will take you step by step through developing a strategy and a social media marketing plan using a fictional small business.

 In an information-packed 90 minutes, you will learn:

• How to define the objectives of your campaign
  
• The most important element you need to maximize your website traffic
• How to create your internet marketing strategy
• Tips for maximizing your time online
• The one thing you should never do on social networking sites.

Join us and get started on marketing your business online!

Pay Online To Reserve Your Spot Today!

---

Planning for Internet Marketing

Internet Marketing, like any kind of marketing, needs to fit into the bigger picture of what you are trying to accomplish. There are three questions you need to ask yourself with any kind of Internet Marketing Campaign:

1. How does this campaign fit into our overall marketing goals?
2. How will we measure success?
3. What step(s) do we want people to take?

ONE: Fitting your campaign into your overall marketing plan assumes you have an overall plan. If you don’t have one, get one. You’ll never get where you want to be if you don’t have a plan to get there. Stop and consider what your business goals are, determine what marketing you need to do to help you get there, and then determine what piece of the marketing pie will be Internet marketing.

TWO: A key component of your success will be determining at the outset what you are going to measure. Long ago I had a customer leave because his web site wasn’t getting him any business. So I asked where he was getting his business from. As it turned out, he wasn’t really tracking any of that stuff so he didn’t really know where his business came from – and therefore didn’t know whether he was getting any business from his site or not. What’s the moral of the story? He didn’t measure anything in his business and he’s no longer in business.

THREE: There are all kinds of measurable steps you can have on your web site. Of course, if you have an ecommerce site, the best step is to make a sale. But if the customer isn’t ready to buy, you can get them to sign up for your newsletter (another measurable step) or click to the next page for more information (this too is measurable). I’m sorry but “The purpose of this page is to educate” is not a step nor is it measurable. If you want to educate them enough that they want to call you or fill out a form, then it is measurable but “educate” is not a step.

Think through these questions with answers backed up with data and you’ll be on your way to success on the Internet.

---

Advance My Business?

What is a business to do when the marketing that has "always worked" doesn't anymore? Are you putting more money into the yellow pages and getting less return? You're not alone. You're not even close to being alone.

Join with other business owners and marketing professionals to both learn from the experts and learn from each other. AdvanceMy.Biz is an online community where you can come and learn from leaders in the Internet marketing world. It is also a venue where you can come and ask the real questions that you face and get real answers.

---

© 2009 EduCyber, Inc. This newsletter is brought to you by EduCyber, Inc. EduNotes can be viewed 24 hours a day, 7 days a week online at www.educyber.com/edunotes . Visit us on the web at www.educyber.com or call us at (303) 268-2245. Permission is hereby granted to redistribute all or part of this newsletter as long as this entire copyright message is included.