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Maki & Brian - Your Technology Partners
Maki & Brian DeLaet
EduCyber founders

June 2003 EduNotes

EduCyber is pleased to present the June 2003 Edition of EduNotes. In this issue, learn how to help others find your web site, how to be a search smarter on the web, Ed Cyber's procedure for finding lost files and how to make some sense of the ads computer makers have. Enjoy and as always, send feedback to edunotes@educyber.com.
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Celebrate with Us. This summer EduCyber is celebrating its fifth anniversary. As part of our celebration, we have re-launched our completely redesigned web site at http://www.educyber.com. If you haven't been by in a while, stop by for a visit. Also, stay tuned for other events coming up later this summer.
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Web Site Visibility
When was the last time you visited your web site? If it's been a while, then no one else is going to take the time to stop by either. Can you find your web site in the search engines? You should at least be able to find it on a search for your company name and ideally for the key words that describe your business.
If you site doesn't show up in the results or if your site isn't getting visited as often as you'd like, there are many things you can do to improve it.

  1. Post something fresh on it regularly. For example, this newsletter ensures that our site is updated at least once a month.
  2. Advertise your special, bargain, or discount on your web site. Offering a special, web-only discount is particularly enticing to web visitors. Don't forget to change this on a regular basis though.
  3. Announce your site to the search engines (also known as submitting).
  4. Pay those search engines that require it to ensure that your site is listed (such as Yahoo).
  5. Find sites related to yours and cross-link with them (you link to their web site and they link to yours).
And, if you'd like assistance doing any of these, let us know.
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Search Smarter
Type in a few words in your favorite search engine, hit enter, and you get your results right?
Wrong. You have to sift, sort and wade through thousands of results to find the particular nugget or bit of information you want if that's how you're searching. But it doesn't have to be painful. In fact it can be quite fruitful.
Major search engines like Google are quite a bit smarter than they used to be. They now scan and index all kinds of files. Instead of just html, you can find pdf (Adobe Acrobat Reader) files, MS Word documents, Excel spreadsheets and more. This also means you can search for just the kind of file you want. This is extremely useful if you know you are NOT looking for an html page, this document type feature can rapidly narrow your search to the important files.
Also, if you are looking for certain information at just one web site (domain) you can tell the search to only look at that domain. Since most large sites have their own search engines, this may seem redundant. The real benefit comes in that you can exclude JUST that domain from your search. Say you wanted to buy a used Gateway computer. Every time you run a search for "used Gateway computer" most of your results are from the Gateway web site. Now you can exclude that site from the results and quickly find the information you are looking for.
There are other search features that have been around for awhile that are still very useful. A standard web search reveals all documents related to your search words regardless of date or timeliness. You can hone in on current documents though by choosing to search only for documents updated in the last 3 months, 6 months, or year. Also, unless you are fluent in many languages, you can select from 35 different languages to display your content in.
All of the features described here can be accessed from the advanced search page at Google.com.
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Ask Ed Cyber
Dear Ed,
I am a faithful reader of EduNotes. I downloaded the ad-aware program that you recommended a few months back but now I can't find where the downloaded file went so I can install it. Can you help?
Lost in Cyber Land.

Dear Lost in Cyber Land,
Your dilemma is one common to many users. Fortunately, there is an easy solution. The search program on your computer can help you quickly locate the file. To run the search, click on the Start button, then on Search and then on For Files or Folders.
If you know the whole file name, simply type it in the search box and click on search. If you don't know the whole name you can use something called a wild card to help you out. The file you downloaded is an executable file meaning it ends with ".exe". Since you don't know the first part, you type the wildcard "*" (Shift + 8) followed by .exe. You can narrow the search further if you know the approximate date the file was downloaded. For example, if it was downloaded on June 7, 2003, you can click the Date box in Search Options and then click on the "Between" radio button. Set the date in both boxes to 5/7/2003 and click on "Search Now". Your file should show up in the results. If it doesn't, you can broaden the search a bit until you find it by, for example, making the date range wider or searching for all files modified on that date by using two wild cards like this: "*.*". A search for this should turn up all of the files on your computer that were modified on the date specified.
Once the file you are looking for shows up in the results window, you can double-click it from right there to start the installation. As a matter of good file management though, you should delete the executable file when you've completed the installation so your hard drive won't get cluttered up.
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Computer Confusion
Ever get confused trying to buy a new computer? You're trying to buy a new one for the office and you click through all the business links until you get to the computer you want and then the default operating system is XP HOME edition. Now why would they want to put a home version of the operating system on a work PC? Why do they have you click through all the business links and still try to sell you the Home OS? Why do they usually have an asterisk noting that they recommend the Professional version for office use when they appear to be recommending the Home version?
If questions like this plague you in the purchasing process, you aren't alone. While the vendors want to make their product seem as inexpensive as possible, they often do a dis-service to their product when they do this.
Or how about the Dell web site offering a computer for $399 (monitor not included)? Try and click through at that price and suddenly they're telling you the cost is $837. Gateway isn't much better. You click on the $499 deal and next thing you know you're paying $687.99. "Oh, you mean you actually want more than the case? Well that'll cost extra." Seems to be the way they work.
But there are some pretty good deals out there once you work through the misdirection and get a computer configured properly. A low end Gateway desktop configured for business and WITH a 17" monitor costs $730. A Dell with a similar configuration can be had for $810. You can also find similar deals at local (to Denver) dealers like IDK Computers (303) 274-6667) or PC City (303) 421-0567. Expect to pay a bit more but you'll get better service and support.
If you need help wading through what you do and don't need, give EduCyber a call at (720) 275-4646. We'll discuss your needs with you and help determine what components meet those needs.
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Like what you just read? Send your friends a copy or direct them to our site so they can get it, too!

© 2003 EduCyber, Inc. This newsletter is brought to you by EduCyber, Inc. EduNotes can be viewed 24 hours a day, 7 days a week online at http://www.educyber.com/edunotes/. Visit us on the web at http://www.educyber.com or call us at (720) 275-4646. Permission is hereby granted to redistribute all or part of this newsletter as long as this entire copyright message is included.
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For questions, or to be removed from this monthly newsletter distribution, email us at edunotes@educyber.com.

 

 

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