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Maki & Brian
DeLaet
EduCyber founders
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In an effort to make our information more accessible, we are now blogging EduNotes on our new blog at http://blog.educyber.com. If you want to react to any of our articles, this is a great way of sharing that reaction with others. One of the keys of doing our online blog is that you will find MORE information on the blog than you will in our newsletter. We will of course continue to send out our EduNotes on a monthly basis but you can stay in touch with us throughout the month if you check out the blog.
We've been getting a lot of calls lately about SEO (Search Engine Optimization) and CPC (Cost Per Click) campaigns. Just today I had a gentleman ask about our rates for a CPC campaign. After I told him he said “I see that you also provide training, how much would it cost to train me to do the click campaign?” I told him and he changed the subject. A lot of businesses are spending big bucks are their web sites and then not going the extra mile to make the site successful. It doesn't have to break the bank. THE single most important thing you can do on your web site is make sure that you actually use the terms you want to be ranked for.
I can't tell you how often I have evaluated someone's web site, we've discussed their key words and phrases and then I've asked, “Where did you incorporate these terms on your site?” and been met with a blank stare. I'm not talking about just posting a list of the key words. I'm talking about weaving the phrases into the content of your web site. I'm talking about wordsmithing your content so that it both reflects what goods and or services you offer AND uses your key phrases in such a way that visitors to your site can see that you do indeed offer what they were searching for.
Do you have a technology budget? You ought to. Technology is and should be separate from your office supplies budget. If you don't plan for how and when to spend your technology dollars, you'll likely end up spending too much on things you don't really need on not enough on the things you really do need.
You should plan on spending about 2/3 of your technology budget on infrastructure, hardware and software. That ranges, depending on your needs from computers and printers to firewalls and MS Office to switches and cabling.
So what about the other 1/3? Training. If you take the time to learn how to use your technology, you'd be surprised about how much more effective you can be. For example, Microsoft Office 2007 is coming out soon. With an hour or two of training on how it works and what the new features are, you could increase your productivity considerably.
Or even in your operating system. Take some time to learn how your files are organized so you can find them quicker. The internet is a big learning tool and a creature that needs some training to help you understand how to use. Invest in some time (and not necessarily paying for training) and you might be surprised. Most new software products have introductory tutorials and advanced tutorials. Take some time to poke around and see what you can learn.
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© 2006 EduCyber, Inc. This newsletter is brought to you by EduCyber, Inc. EduNotes can be viewed 24 hours a day, 7 days a week online at http://www.educyber.com/edunotes/ . Visit us on the web at http://www.educyber.com or call us at (720) 275-4646. Permission is hereby granted to redistribute all or part of this newsletter as long as this entire copyright message is included.
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