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Maki & Brian
DeLaet
EduCyber founders
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Unwanted Email
According to Postini ( http://www.postini.com/news_events/pr/pr011007.php ), the amount of spam we get in our inboxes is continuing to rise and is in fact rising dramatically. The question I often get is “Why”? Why would anyone want to do this and who, if anyone benefits?
The question has several answers. One is the “Technology anarchists” who delight in causing mayhem on the Internet. For the sheer pleasure of it, they go out and create viruses and spam to fill up the internet pipelines. I know that I have spent more time than I care to think of simply eliminating junk from my inbox.
Then there are the spammers that actually make money. Even if they only get a .001 response rate from their spam, if they send out 10,000,000 messages, they can make a lot of money. And they obviously don't care who they inconvenience in the process.
Next there's folks like you and me. If we don't have our computers and networks sufficiently protected, the bad guys will use our systems for their launching grounds. They hack into our computers and use their network of 100's or 1000's of compromised computers to launch new spam and virus attacks.
There may not be a lot we can do about the first two answers but we can do an awful lot about the third one. First, you need to have a functioning firewall in place that blocks unwanted incoming traffic and monitors outgoing traffic (to alert you if there is unusual outgoing traffic). Next you need to make sure you keep your computer up-to-date with security updates. That used to just mean from Microsoft but now you need to check just about every program you have including Adobe Acrobat Reader and Java to make sure that they are all securely up-to-date.
Then we need to make sure that our computers and network devices have valid, up-to-date antivirus software on them. I am amazed at the number of small businesses that we work with that just don't “get” the importance of protecting their data, their employees, and their customers by keeping antivirus software up to date.
And in 2007 an anti-spyware package is also essential. Many manufacturer's now bundle anti-spyware with their anti-virus products but whether they're bundled or not, you need this protection. Microsoft has a free anti-spyware program that you can download from their web site. It is called Defender .
Finally, we can all exercise a little caution when our surfing. If a web site is trying to download and install a program onto your computer, make sure you understand what it is and what you're getting yourself into. Many sites have “handy” toolbars that you can use. Many of these are valid like the major search engine toolbars that actually improve your surfing experience. But others are designed to track what pages you visit and then “serve” you ads based on what sites you visit. Also take time to read the license agreement. Often buried deep is the key information saying that by downloading said program, you also agree to download and install another program that will, in effect spy on you.
Managing your Information
I seem to remember a song with the lyrics “take time to make time”. I invite you to take a little time now to create extra time for yourself. I wrote previously about how SPAM is taking over our inboxes. There are a few concrete steps you can follow to take back your inbox and manage your information flow.
The easiest is configuring your mail server to tag incoming mail that it suspects is spam with an addition to the header. For example, my mail server uses spam assassin and I have configured it to add “SPAM?” to every header that it suspects might be spam. Then I configured my email client (I use Outlook 2003) to move every message with SPAM? in the header to the Junk Email folder. Now instead of having to wade through the junk in my inbox, I can quickly peruse the Junk Email folder to make sure that there's nothing valid there and then flush them all away.
But there's more you can do besides just managing junk. You can also set up rules and filters to copy and move messages around. For example, for most of my subscriptions, I have rules that move the incoming message into a specified subfolder instead of living in my inbox. For example, I belong to several Microsoft newsletters. When one of these newsletters arrives, Outlook looks at it and says “Oh, this is from Microsoft” and moves it my Microsoft folder. Then when I am ready to focus my attention on Microsoft newsletters, I can go and look in that folder.
You can set up rules or filters in any email client worth it's weight. I've got about 20 different rules set up so that I can focus my attention on the unfiltered messages in my inbox when that's the task I'm focusing on and then focus on the filtered messages when that's what I'm focusing on.
Which Type are You?
I came across this quote today:
Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand.
Putt's Law
Which of these are you doing in your business? The longer I work, the better (I believe) I am getting at understanding what I don't manage. When it comes to technology, there is so much to learn and the learning curve gets steeper every day. I think it is essential for business people to understand what they can't manage and let the experts take care of it.
Sound like a naked grab for customers? Actually its not. In my business I've learned to hand off things like bookkeeping and taxes and even office administration so that I can focus on my business - which is Technology.
If you're spending too much time on your technology and not enough on your business, we'd be happy to talk with you. Maybe you need our services and maybe you don't but we can help you see how to get the best from your technology without letting your technology get the best of you.
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© 2007 EduCyber, Inc. This newsletter is brought to you by EduCyber, Inc. EduNotes can be viewed 24 hours a day, 7 days a week online at http://www.educyber.com/edunotes/ . Visit us on the web at http://www.educyber.com or call us at (720) 275-4646. Permission is hereby granted to redistribute all or part of this newsletter as long as this entire copyright message is included.
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