Out With the Old In With the New

EduCyber Presents Growing Your Business on the Internet Series:
Thursday, September 24^th
"The New Rules of Social Media Marketing"
Click Here to Register Online >>>

Location: 4251 Kipling St.
               Wheat Ridge, CO 80033
               (2nd Floor Conference Room)
               Time: 11:30 am - 1:00 pm
               Cost: $19.95

Old rules of advertising and marketing, circa 20th century:

• Advertising consists of sales messages that repeat over and over again to compel the
  prospect to buy
• The media controls the message. You must buy space or air time in order to get your message out
• Communication is one way. The advertiser's message goes out to a passive audience
• The advertiser controls the message through the medium
• Since the public has limited choices in media and in product, these rules work

New rules of Social Media Marketing, circa 21st century:

• None of the old rules apply any more
• Advertising and marketing is a two-way conversation between company and consumer
• Internet social networking sites, blogs and forums make it possible for anyone to voice or publish an opinion
• Advertisers now have to work over a variety of media and sites to shape (instead of control) the message. The public has many choices in media and in products. Companies must compete on a far wider scale

Click Here to Register Online >>>

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EduCyber Presents Growing Your Business on the Internet Series:
Thursday, October 22^nd
"The Yellow Pages Aren’t Working! Now What?"
Click Here to Register Online >>>

Location: 4251 Kipling St.
               Wheat Ridge, CO 80033
               (2nd Floor Conference Room)
               Time: 11:30 am - 1:00 pm
               Cost: $19.95

Are you discouraged by your ever-decreasing responses to your ads in traditional media, like the Yellow Pages, directories, direct mail, newspaper and radio advertising?

Over 40 million internet users say they use the net to research good and services they need to buy. Shouldn’t your business be represented?

Join us on Thursday, October 22^nd for an in-depth look at promoting your business with New Media. Could these be the right vehicles for giving your business a shot in the arm?

• Ezines and blogs
• Twitter, Facebook and other social media sites
• Banner ads
• Pay per click advertising and more!

Click Here to Register Online >>>

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Advance My Business?

What is a business to do when the marketing that has "always worked" doesn't anymore? Are you putting more money into the yellow pages and getting less return? You're not alone. You're not even close to being alone.

Join with other business owners and marketing professionals to both learn from the experts and learn from each other. AdvanceMy.Biz is an online community where you can come and learn from leaders in the Internet marketing world. It is also a venue where you can come and ask the real questions that you face and get real answers.

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Developing a Tactical Approach to Social Media Marketing

What tactics will help me accomplish my goals?

The 5th Question in our 10 Essential Questions for Your Social Media Marketing Campaign sounds pretty straightforward. Because it is. And yet how many of us dive in without thinking of how we want to get where we're going?

Let's say your goal is to drive more people to your site where they can learn about your incredible service offering. What tactics will help?

Provide links that make people think. For example, I might post on Twitter and Facebook a link like this for a site we are launching: "Yellow page advertising not working anymore? What’s the next step? AdvanceMy.Biz" Curious aren't you? That's the goal. Make people curious enough to click through. A network customer of ours, Denver Tux, might post something like "Guys, worried about what to wear to prom? www.denvertux.com." Think about how you might do this for your business.

What if you’re selling a product? Tactics might include:

• Post a video showing the product being used or installed to YouTube or Facebook
• Create a slideshow demonstrating how to use the product and upload it to www.slideshare.net
• Creating a Facebook fan page for just one popular product and inviting people to become fans
• Developing a routine so that every nth (9th or 5th or whatever seems right) post to your social media accounts is showing a different feature of your product

Without developing your tactics beforehand though, you might find yourself adrift as you go from site to site trying out different things.

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Finding a Niche for Your Social Media Marketing

What niche social networking sites might be useful for my goals?

Question 6 from 10 Essential Questions for Your Social Media Marketing Campaign brings some interesting insights that you might not have contemplated. Everyone knows about the big sites:

• Facebook
• Twitter
• LinkedIn
• Youtube
• MySpace

But what about the little sites (or even not so little sites) that might be tailored to your needs?

Authors, for example, should take another look at Amazon and see how they can use their author account to generate more buzz around their book right on THE site for book selling.

Other sites that you might find useful (not as big as the ones above but still pretty well known) include:

• Ning.com
• Digg.com
• Propeller.com
• Reddit.com
• Stumbleupon.com
• Sphinn.com
• Hubspot.com
• Xanga.com
• Orkut.com
• Flixter.com

Each of these sites has its own orientation and purpose. For example, flixter.com is designed so you can share your movie review with friends. Depending on your business and what you are trying to accomplish, this could be a great way to connect with customers or vendors and share information.

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© 2008 EduCyber, Inc. This newsletter is brought to you by EduCyber, Inc. EduNotes can be viewed 24 hours a day, 7 days a week online at www.educyber.com/edunotes . Visit us on the web at www.educyber.com or call us at (303) 268-2245. Permission is hereby granted to redistribute all or part of this newsletter as long as this entire copyright
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