EduCyber's Newsletter June 2009

We moved! Less than a year ago we moved into our office and on three separate occasions found our office getting wet as water seeped in from the outside. Our landlord graciously moved us two doors down in the same hall so you should still be able to find us but we wanted to let you know in case you come to visit.

Interestingly enough, we were able to swap door signs so we’re still in suite 190, it’s just that suite 190 isn’t where it used to be. Stop by if you’re in the neighborhood and check out our new digs.

As we get a fresh start in our new space, we invite you to check out our two
fresh start specials:
- Business Web Site and Hosting
- Ecommerce Web Site and Hosting

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EduCyber Presents Growing Your Business on the Internet Series:
June 25^th
"How to use LinkedIn & Facebook to Promote
Your Business"
Click Here to Register Online >>>

Where: 4251 Kipling St.
Wheat Ridge, CO 80033
(2nd Floor Conference Room)
Time: 11:30 am - 1:00 pm
Cost $19.95

LinkedIn & Facebook

Should you be on one or both? LinkedIn is strictly business and a great way to connect with complementary businesses, useful contacts, potential employees and your competition. Facebook is a social networking site that can connect you with everyone from your first college roommate to the nice lady you met at your book club last week. How can they work together to promote your business?

Learn how these two very different social networking sites can combine to make a powerful marketing tool that can boost your online visibility and help you gather an army of new business contacts, customers, and raving fans!

If there is one thing these two sites have in common, it’s that they are most effective when participants strive to simply join the conversations and not use the sites to aggressively promote their businesses. Finding that “sweet spot” will make your business soar above your competition!

Join social marketing expert Brian DeLaet of EduCyber for the inside scoop on how to use LinkedIn and Facebook to make friends and business contacts and boost your business. In this fast-moving, 90-minute seminar, Brian will offer the latest strategies on how to use LinkedIn and Facebook together and his top 10 ways to use these sites to grow your business.

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ABA Afterhours
Join us at the Applewood Business Association Summer Mixer Sponsored by Prospect Recreation and Park District, All Business Products, Mountain Lifestyles Chiropractic and Acupuncture and Abrakadoodle.

When: July 23^rd
Where: Arbor House
Time: 4:30 pm – 7:00 pm
What: Business networking, grilled dogs and brauts, activities for kids and adults.

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MP3 Downloads available in our store:

	Social Media Marketing 101: The basics of social media marketing. What is it and how can it work for you in promoting your business?
	Using Twitter for Your Business: Twitter - Tweeting sounds silly, but can it help to brand your business and raise awareness? Can it help with customer service and be a free source of advertising? Brian outlines his 10 top ways you can promote your business one tweet at a time.

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Fresh Content for Your Web Site

Having good fresh content for your site is vital for keeping people coming back to your site and to make your site relevant. Google gets this pretty well. So know they have Google Web Elements. Essentially web elements lets you take different content from Google and display it on your site.

Since Google excels at search, I decided to see how difficult it would be to integrate Web Elements into a page at Educyber.com. Our Social Media Marketing Page hasn’t been updated in more than a month so at the Web Elements home page I clicked on News. Choose the size I wanted typed in Social Media in the Create one field, copied the code, pasted it into "www.educyber.com/web/educyber-social-media-marketing.php, uploaded it and “Ta Dah” I was done. (Go ahead and check it out - scroll to the bottom of the page)

Now I don’t really like this kind of integration because if anyone clicks the link that Google displays, they go away from my site and off to someone else’s. That can’t be good for business, can it?

But there are some useful features that can work for your site. For example, you can embed a Google Calendar onto your site. So, say for example you hold regular events, meetings or seminars. You can create a Google Calendar, make it public and then pull your calendar onto whichever page(s) on your site you want.

Or if you have a powerpoint presentation that would be beneficial to share with your web visitors, choose Presentations, upload your presentation (or link to someone else’s), then copy the code and paste into your web page - Presto! You have a web presentation.

All in all, Web Elements is a useful application - one of those “Why didn’t I think of this?” kind of tools that can help you engage your web visitors.

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4 Steps for Twitter Beginners

We’re going to skip over the what is Twitter questions and all the theory and get right down to how to do it.

1. Create an account at http://twitter.com. This will only take a few minutes. You’ll need a username. I recommend using your name like firstnamelastname all run together. Alternatively you could use your company name like we do at http://twitter.com/educyber. You’ll also need your Full Name. That’s what folks will see. You don’t really need to use your name. I do for my personal account but I also added SMM so that other folks who do social media marketing can find and connect with me.

2. Once you’ve created your account, make sure you are logged in and click on Settings. Set your Time zone, enter your web site (this is where people will go to learn more about you) and in your one line bio, be sure to use key words / key phrases that will help people of similar interests find you when they search. Some folks put goofy answers I the Location box. Resist the temptation and put your location. I went very specific and said Wheat Ridge, Colorado. I could have gone with Denver, Colorado and been just fine. Click Save.

3. Make sure you have a good picture of your self ready to go and click on the Picture tab under Settings. Browse to the picture and save it. This might take a bit of tweaking to get the right size. Putting up a real picture of yourself helps people determine whether to follow you or not. “Is the Brian I met? Oh yes, I see his picture and it is.”

4. Go to http://search.twitter.com and search for key phrases that interest you. Look through the results and click on the profiles of people that sound interesting. Once you’re on their profile, click the follow button if you’d like to follow them.

Don’t worry about following everybody that follows you. You don’t have to but you certainly can if you want (you’ll get an email from Twitter every time someone follows you unless you turn off this notification).

Follow people you know or are interested in knowing. I like to listen first and then join in once I understand what’s happening. I recommend that with Social Media like Twitter as well.

© 2008 EduCyber, Inc. This newsletter is brought to you by EduCyber, Inc. EduNotes can be viewed 24 hours a day, 7 days a week online at www.educyber.com/edunotes . Visit us on the web at www.educyber.com or call us at (303) 268-2245. Permission is hereby granted to redistribute all or part of this newsletter as long as this entire copyright
message is included.