But Check Out Next Months Twitter Seminar! Click Here to Register Online >>>

EduCyber Presents
Growing Your Business on the Internet Series:
April 23^rd "Social Media Marketing 101"

Where: 4251 Kipling St.
Wheat Ridge, CO 80033
(2nd Floor Conference Room)
Time: 11:00 - 1:30 pm.

As Twitter and other social media services evolve, they are becoming a key part of search engine optimization strategies. You spend time on traditional SEO because you know you need to be at the top of the results when potential customers search for your products on Google.

These social network searchers represent a real opportunity. Google generates leads for businesses because people turn to it for product research. Increasingly, people turn to Twitter and other social networks for the same reasons. In many cases, social networks are more effective
than Google.

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The Applewood Business Association
and Enterprise Wheat Ridge are teaming up!

Both of these dynamic organizations are dedicated to helping businesses grow.

What better way to grow than to provide an
opportunity for people to meet and network?
That’s what we thought, too.

So come and join us for a Business After Hours on April 23rd.

What: Great Networking, Good Food, New Opportunities
Where: EduCyber, Inc.
4251 N. Kipling St. Suite 190, Wheat Ridge, CO
(Turn WEST on 43rd Ave from Kipling to get to the parking lot.)
When: Thursday, April 23rd from 4:30 to 7:00 pm.

Appetizers will be served by Food for Thought Catering. Drinks will also be available.

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Social Media Marketing Explodes

Whew! I actually have been so busy I haven’t posted on my blog in awhile. But I have been busy with social media. Have you been keeping up? It’s no surprise if you haven’t. Social Media has literally exploded.

Twitter grew by 131% in March. Yes, in the month of March. Not January through March and not in 2008 but just in the month of March. In the last six weeks I’ve gone from about 100 followers to nearly a 1000 and growing rapidly.

Facebook continues its incredible pace of growth as well, adding 23 MILLION new users just in the United States this year. And the numbers are interesting in that people aged 26 to 44 are the fast growing segment of Facebook users in the US, according to Facebook’s own numbers.

LinkedIn also is growing rapidly, doubling in size last year and reaching nearly 16 million users in the US.

Three quick observations:

1. A few years ago, companies felt obligated to have a web site because, well, because everyone else had one and it was needed for competitive reasons. The same is rapidly becoming true for companies on social media sites.


2. These social media sites are fun. No doubt about it. But if you’re doing it for business reasons, identify what those reasons are and then proceed accordingly. This will keep you from getting bogged down in areas that aren’t helpful for your business.


3. When you create an account or profile, by all means jump in head first. But remember to listen first then speak. If you barge into the middle of a group and start “spraying” your wisdom around without first understanding where everyone is coming from, you might actually hurt your reputation.

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Making Money in Tough Times: Five Tips to Stay Ahead

Is your business growing? Why not? If historical trends hold true, we should be coming out of the recession soon. Wouldn’t you rather come out poised to grow instead of scrambling to keep up?

There are lots of things you can do to make money and grow, even when a recession might tempt you to shrink or think small:

1. Look at your web site through the eyes of your customers. Does it make sense? Do you have a clear call to action on each page / section?


2. Look through your existing customers keeping in mind what you offer and what they have purchased. Offer an upsell based on what you find. Perhaps if they’ve bought one item or service from you, there is a natural progression (or you can create a “natural” progression) for the next level.


3. Leverage relationships. I recently found myself short-staffed. I was able to leverage a relationship with a key partner to have him service some of my existing customers. He made money and my customers didn’t experience a lag in service.


4. One of my favorite new money-makers is turning things I’ve already created into information products that I can resell. For example, you can purchase one of our ebooks online or, if you’ve missed a seminar that EduCyber offers and really wanted to get it, you can purchase the audio online. If I can do it, so can you.


5. The old adage that you have to spend money to make money still holds true. We are investing in new technology and investing the time to stay on top of trends in the Internet so that we can make even more money moving forward. What can you invest in (either time or money) that will pay dividends moving ahead?

© 2008 EduCyber, Inc. This newsletter is brought to you by EduCyber, Inc. EduNotes can be viewed 24 hours a day, 7 days a week online at www.educyber.com/edunotes . Visit us on the web at www.educyber.com or call us at (303) 268-2245. Permission is hereby granted to redistribute all or part of this newsletter as long as this entire copyright
message is included.