EduCyber is offering a $10 Off "Summer Special" on all of our Audio Seminars! Click Here to Purchase Online >>> Type "summer" in the coupon code at checkout.

EduCyber Presents
Growing Your Business on the Internet Series:
May 21^st "Using Twitter for Your Business"
Click Here to Register Online >>>

Where: 4251 Kipling St.
Wheat Ridge, CO 80033
(2nd Floor Conference Room)
Time: 8:00 am - 9:30 am
Cost: $10.00

Intrigued by Twitter but can't figure out how to make it work for your business?

Yeah, it's cute, it's fun. But is it even useful for businesses?

Well, consider these businesses who have used Twitter to
build a following:

• Kogi Korean BBQ Taco restaurant in LA "tweeted" the location of their restaurant trucks and built a fanatical following of 14,000 hungry people on Twitter. As a result, people wait for hours in line for late-night tacos and the restaurant is the talk of Los Angeles.
• Frank Eliason, Comcast customer service rep, created @comcastcares on, solving customer service problems via Twitter. Frank has sent over 4000 tweets answering customer inquiries and problems, sending some problems to local offices for follow up. Frank's innovative way to connect with disgruntled customers is an internet sensation and has done much to alleviate Comcast's reputation for bad customer service.
• Zappos.com uses Twitter to build their brand and connect with customers on a personal level. They have found that being on Twitter has helped to generate repeat business and good word of mouth.

How can being on Twitter help your business?

Join social marketing expert Brian DeLaet of Educyber for the inside scoop on how to use Twitter to connect with your market and boost your business. In this fast-moving 90-minute seminar Brian will offer the latest strategies and his top 10 ways to use Twitter for your business.

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Ecommerce and Credit Cards Seminar
"Sell More with a Web Store"

When: June 9^th, 8:15 - 9:45 am
Where: Corporate Office Images, 355 S. Teller St., Ste 200, Lakewood, CO 80226
Cost: Free
RSVP to Corporate Office Images, 303-235-0989.

Studies show that people buy 30% from a website that takes credit cards as opposed to just PayPal. How do you get set up your website to take
credit cards?

Brian DeLaet of EduCyber and Sean Riley of SGP Services discuss shopping carts, gateways, and credit card processors.

Brian DeLaet is CEO of EduCyber, a web firm specializing in ecommerce, SEO, and social media marketing.

Sean Riley founded SGP Services in 2004 to provide a trustworthy source for credit card processing and represents numerous credit card processors and gateway
service providers.

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EduCyber Presents
Growing Your Business on the Internet Series:
June 25^th
"How to use LinkedIn & Facebook to Promote
Your Business"
Click Here to Register Online >>>

Where: 4251 Kipling St.
Wheat Ridge, CO 80033
(2nd Floor Conference Room)
Time: 11:30 am - 1:00 pm
Cost: $19.95

LinkedIn & Facebook

Should you be on one or both? LinkedIn is strictly business and a great way to connect with complementary businesses, useful contacts, potential employees and your competition. Facebook is a social networking site that can connect you with everyone from your first college roommate to the nice lady you met at your book club last week. How can they work together to promote your business?

Learn how these two very different social networking sites can combine to make a powerful marketing tool that can boost your online visibility and help you gather an army of new business contacts, customers, and raving fans!

If there is one thing these two sites have in common, it's that they are most effective when participants strive to simply join the conversations and not use the sites to aggressively promote their businesses. Finding that "sweet spot" will make your business soar above your competition!

Join social marketing expert Brian DeLaet of EduCyber for the inside scoop on how to use LinkedIn and Facebook to make friends and business contacts and boost your business. In this fast-moving, 90-minute seminar, Brian will offer the latest strategies on how to use LinkedIn and Facebook together and his top 10 ways to use these sites to grow your business.

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Social Media Marketing Sites as Databases

The other day I was giving a seminar on Social Media Marketing. We went through three different sites, Twitter, LinkedIn and Facebook as a part of the presentation. In the middle of the LinkedIn presentation, one participant got completely confused and needed to come up for air. Why?

The Internet is one vast database. Each of these sites is a huge database. The cool part about having a database is being able to retrieve information from that database that interests you. Because that is the cool part, those who create these databases have ways to interface or pull information and even re-arrange it or reformat it to meet your needs. These are called apps or applications.

That part is pretty easy to understand. That is the theory side of it. The part that begins to get confusing is the implementation side. Because if I am involved in, for example, both LinkedIn and Twitter, I might think to myself, "Wouldn't it be cool to pull information from Twitter and embed it in LinkedIn?" You bet it would.

But we went the first to think of it. Actually the folks at LinkedIn thought of it and created an app called Company Buzz. So right in the middle of my LinkedIn presentation, as I was demonstrating Company Buzz and how it lets me see what people are saying about my company and, for that matter, about any other company or key word that I want, this participant asked if I was speaking about LinkedIn or Twitter.

Yes was my reply. Company Buzz is just one example of how applications can pull (or even push) information from more than one database to show you the information
you want.

OK, I gave her more than a Yes. I took the time to explain pretty much what I just
blogged about.

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Privacy and Protection on the Internet

Are you safe? In the "olden days" before the Internet, we often worried about Big Brother (our government) snooping on our every action and word. Now, in these modern times, we joyfully, willingly share, even sometimes in excruciating detail, our personal lives on Social Media networks like Facebook, LinkedIn and Twitter.

I had to dial things back a bit when a younger friend and his wife began tweeting about their successes and failures in potty training their infant son. That was going a bit too far - I can't think of anyone, including Grandpa and Grandma, that would want to hear about that. Recently I've been asked a lot about protecting oneself and one's identity while online. The first time it came up, I thought "Why would you not want to share?" The second time though, I began to realize that there were very real concerns.

Facebook is definitely sensitive to security concerns. In the privacy settings area, you have a very granular control over who can see what information. For example, if someone tags you in a photo, you can determine from four default choices who should see it OR you can customize the setting to meet your specific needs, even going so far as to detail which friends can access certain information about you. If you have agreed to use or install any Facebook applications, you can also go in and customize the privacy settings for each of them. If you don't want people to be able to find you in a global Facebook search, you can either turn it off or change the settings as well.

LinkedIn also provides you with tools giving you a high degree of control over your privacy and what is available to the public at large and to you connections. They have seven different main links under Privacy settings alone that let you control what information others can view about you and your profile.

What we are faced with in 2009 is that Social Media networks are a fantastic way to communicate with others about your business or passion. We each have to determine how and what is appropriate to share in different circumstances and in different networks. Remember that they are SOCIAL media networks so it is important to share something a bit personal about you but that doesn't mean you need to share every part of your life or even share everything with everyone to the same degree.

© 2008 EduCyber, Inc. This newsletter is brought to you by EduCyber, Inc. EduNotes can be viewed 24 hours a day, 7 days a week online at www.educyber.com/edunotes . Visit us on the web at www.educyber.com or call us at (303) 268-2245. Permission is hereby granted to redistribute all or part of this newsletter as long as this entire copyright
message is included.