EduCyber Presents Growing Your Business on the Internet Series:

Thursday, April 28^th
"Creating a Social Media Policy for Your Company"

Seats are filling up, so sign up now!

Location:

4251 Kipling St Wheat Ridge, CO 80033 (2nd Floor Conference Room) Time: 11:30 am - 1:00 pm Cost: $19.95 - Light Lunch Included

Creating a Social Media Policy for Your Business
What are the opportunities and risks of using social media like Facebook and Twitter to promote your business? If your employees are using social media in their personal lives, where can company policies and individual rights come into conflict?

• Can an employee refer to the company in a personal post?
• What’s inappropriate for an employee to post? And where can there be a conflict with company confidentiality and individual rights like freedom of speech?
• Can a company-appointed blogger adhere to company guidelines and still be effective in promoting the company?

Join us on Wednesday, April 28, 2010 for an eye-opening seminar on how to create a social media policy for your business. Brian DeLaet of EduCyber presents the advantages and the potential pitfalls of having your employees be part of your corporate voice on the Internet.

A social media policy lays out both the company’s responsibility to recognize an employee’s right to free speech online and the employee’s responsibility to exercise good judgment in what they post.  At the same time, a company’s success in social media marketing depends on being authentic and genuine. If you think this is impossible to do, you need to come to this seminar!

Pay Online To Reserve Your Spot Today!

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Why Internet Marketing Works

While I’ve never been much of a numbers guy, I’m amazed about how easy Internet Marketing is because absolutely everything can be measured. So your goal is to figure out what to measure and then measure it.

And the beauty of it is that small changes can reap LARGE effects. Let’s say that you have a paid search campaign. You want people to rent a tuxedo from your store instead of your competitors. You can set up a paid search campaign – such as Google AdWords – to drive traffic to you site. At Google you identify when your ad will appear based on search words. So you say I want the ad to appear when people search for “prom”, “wedding”, “tux”, or “tuxedo”. Easy enough.

Not let’s say you start running this campaign and you find that for every 100 clicks (and you pay for every click) you get three tuxedo rentals. To make this a profitable venture for you, you determine that you need at least 5 rentals for every 100 clicks but you’d much prefer 10 or more.

Now that you have the traffic coming, you need to look at why more folks aren’t converting. With some of the nifty tools Google provides, you can do split testing. So you look at your landing page (the one you direct folks to from Google) and decide to keep the existing page as one version of the test. Then you make a small change – perhaps a differently worded call to action – and set that page as the second version of the test.

Next you turn on the test and then as people click through to your site, you can calculate which call to action is getting more business. Once you’ve got enough data to determine which is better, eliminate the underperformer and use the better one. If you change your conversion rate from 1% of visitors converting to customers to 2%, you’ve doubled your business. Pretty good ROI!

Lather, Rinse, Repeat

But don’t stop there.  Like my shampoo bottle says, “Lather, Rinse, Repeat.” If you’ve found that one call to action gets more conversions, what if there is yet another that will triple your conversions? Build another page to test. And often its not the call to action. It could be the image you use or the attention getting headline or the copy leading up to the call to action.

Since you can measure each step of the process, you can measure your ROI at every step and set yourself apart from your competition.

And that is just with Paid Search. The same holds true with Organic Search and even Social Media Marketing.

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Internet Marketing Through Web Site Design

Lots of folks start their web design with a logo and maybe some colors. Then they add some copy that seems appropriate and figure out how to navigate through the site and they’re done with the design.

After they’ve finished, they’re ready for Internet marketing – maybe they’ll add a search engine optimization campaign or a paid search campaign (like Google AdWords). The more internet savvy ones will even develop a social media marketing campaign.

But the design and the marketing aren’t planned out together.

That’s a mistake.

Build your web site on a firm foundation

You have to start with a firm foundation. What better foundation for a web site design that your marketing goals? Start with the result in mind and you’ll build a solid site that not only complements your business but actually drives it forward.

Three Questions to consider as you build your foundation:

1. What is the main call to action throughout the site?
2. How do the various pages flow or drive the visitor towards the call to action?
3. How can I forget about the features and focus on the benefits  (which is what the customer really wants anyway)?

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© 2010 EduCyber, Inc. This newsletter is brought to you by EduCyber, Inc. EduNotes can be viewed 24 hours a day, 7 days a week online at www.educyber.com/edunotes . Visit us on the web at www.educyber.com or call us at (303) 268-2245. Permission is hereby granted to redistribute all or part of this newsletter as long as this entire copyright message is included.