EduCyber Presents Growing Your Business on the Internet Series:

Thursday, March 25^th
"Social Media Marketing in 15 Minutes a Day"

Seats are filling up, so sign up now!

Location:

4251 Kipling St Wheat Ridge, CO 80033 (2nd Floor Conference Room) Time: 11:30 am - 1:00 pm Cost: $19.95 - Light Lunch Included

You have profiles on Facebook and LinkedIn, you’re tweeting on Twitter,  and this is taking waaaaaay more time than you have. Can you spend only a few minutes a day on social media marketing and still get good results?
You can. But you have to have a plan.

For our March seminar, Mary Walewski of EduCyber presents “Social Media Marketing in 15 Minutes a Day.” In an information-packed 90 minutes, you will learn:

• How to define clear, common sense objectives for a marketing campaign
• Creating your internet marketing strategy
• Tools to save time
• What to post to get results and when
• How to measure the progress of your campaign

Join us and get started on marketing your business online!

Pay Online To Reserve Your Spot Today!

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Starting at the Top

To be successful in Internet Marketing or in any endeavor, it is important to think big and to face down the fear of failure. I’ve been thinking a lot about this lately. Hopefully this little story will make sense.
My family plays pitch. We not only play it, we’re very very good at it. The last time we were all together, my brother began teaching the exchange student staying with my other brother how to play. Some members of our extended family play very conservatively and seldom win. They know the rules inside out but when they look at the cards, they only see what is in their hand, not what the possibilities are for their team or for their hand based on what others might have. And as I said, they seldom win.

The way my brother was teaching this young lady was so that she could start at the top. Rather than learning the rules and taking baby steps in learning how to bid, he taught her how to bid aggressively so that she could play a strong hand at a strong table successfully.

I think the same kind of thing applies to business in general and to Internet Marketing specifically. There are many things that go into excellent Internet Marketing but it is not only what you see in your hand. Look at the opportunities available and consider how they fit in with your plan. Where do the synergies lie? How can you capitalize on the strengths of the media you’re using? The goal isn’t to learn how to be an Internet Marketer. The goal is to win at Internet Marketing.

Find the right mentor(s). The exchange student was lucky. Her mentor was teaching her how to win, not how to play. Find mentors that have PROVEN success in their industry. There are dozens of folks out there who claim they are gurus and experts. Ask them for the proof and then double-check it. For example, we’ve been around since 1998 and have been growing nearly every year. We’re ranked high for our key words. We actually get business because we’re found on the search engines. We work hard to practice what we preach.

We aren’t in this to “play the game”. We’re here to help other businesses excel on the Internet.

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Building Better Web Sites

We often have people come to us looking for a web site and they start off with, “Here’s the content and here’s the logo.” That would be like starting off your home construction with interior design and where the furniture is going to be.

To design a good web site, you need to start with a good foundation. What is your goal? Be SPECIFIC. Being specific means going much deeper than “I want more business.” Being specific means thinking about how many new customers you’d like / can handle each week or month or quarter. Being specific means thinking about how your web site goals fit in with your overall marketing goals.

By being specific in your goal setting, you can then begin to build your foundation. If your specific goal is to get 15 calls a week via your web site (which you will then turn at least one into a customer) then you can look at your site plans and answer the very specific question, “What am I doing to entice or encourage the visitor to give me a call?”

There are many many ways to accomplish this but with that question in mind, you can begin to craft the site or a particular page in such a way that you’re helping the visitor to reach the conclusion that they should indeed give you a call. And don’t forget the obvious. The same week we put our phone number in the banner of our site, I closed a deal where the customer expressed thanks that we were so easy to get in touch with by having the number at the top.

But having your number at the top of the page is NOT a call to action. A call to action would be much more like “Have a pressing tax question? Call one of our advisors for a free 15 minute consultation” or “Call to schedule your consultation and we’ll give you a free _______ when you come in.” The blank could be a blender, USB drive, book, domain name or any other appropriate gift for your business.

So even if you’re not a web designer, you can still build a better web site.

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Advance My Business?

What is a business to do when the marketing that has "always worked" doesn't anymore? Are you putting more money into the yellow pages and getting less return? You're not alone. You're not even close to being alone.

Join with other business owners and marketing professionals to both learn from the experts and learn from each other. AdvanceMy.Biz is an online community where you can come and learn from leaders in the Internet marketing world. It is also a venue where you can come and ask the real questions that you face and get real answers.

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