EduCyber Presents Growing Your Business on the Internet Series:

Thursday, January 28^th
"Twitter Done Right"

Seats are filling up so sign up now!

Location:

4251 Kipling St Wheat Ridge, CO 80033 (2nd Floor Conference Room) Time: 11:30 am - 1:00 pm Cost: $19.95 - Light Lunch Included

Twitter isn’t all fun and games. There’s some serious business happening among the tweets about Tiger and Charlie and what your accountant had for lunch. Business people want to know, “How can I use Twitter to build a following and promote my business?”

Twitter Done Right! is EduCyber’s January seminar that will teach you how to harness the power of tweeting to build traffic for your business.

In this fast-moving seminar, host Brian DeLaet will teach you:

• How to create a plan for promoting your business on Twitter
• Who to follow and why
• How to build a following for you and your business and turn that following into customers
• Real examples of how businesses have used Twitter to explode their sales.

In other words, you’ll learn how to do Twitter right!

RSVP by January 26th to 303-268-2245 or info@educyber.com

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Finding the Right Web Design Firm

There are lots of places on the Internet you can go to get a web site designed for less than $100. You get what you pay for however. There are also web sites that will help you with Search Engine Optimization for only $25 or some such nonsense. Again you get what you pay for which in this case can actually be counterproductive to your site. Finally there are some excellent graphic designers out there that learn how to convert their work into html and declare themselves to be web designers. For a modest sum, they will build you a web site. Be very careful in this case also.

There are three main elements to web design that you need to make sure you’ve got covered:

1) Good design Building a good web site means that it needs to be designed to fit YOUR needs. The problem with most do-it-yourself template sites is that you have to customize your needs to the template rather than having the design customized to your needs. Your site should be visually engaging and should be customized to help you get your message across to your customers.

2) Search Engine Friendliness We won’t lie to you. SEO is very competitive and can get quite expensive. But a key part of web design is an architecture that is friendly to search engines. Some key elements to include in the design: using key words in file names and in image tags; naming sub-directories well; and the obvious – using keywords in the written content – but then also placing that written content in the best place on the page. None of these are included in your super-cheap online SEO services but more importantly, many web designers don’t use or understand these principles.

3) Functionality I’ve seen some really beautiful web sites but have had no clue what the next step is. Often graphic designers that hang up their web design shingle are the culprits. They design visually engaging graphics that don’t point the user to the next step. A term often used with web sites is “intuitive”. An intuitive web site is one where the user can easily figure out (without having to do any “figuring”) what to do. Navigation, for example, isn’t hidden or difficult to figure out – instead the menu items are clearly menu items and you can click on them to move to the next page.

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Advance My Business?

What is a business to do when the marketing that has "always worked" doesn't anymore? Are you putting more money into the yellow pages and getting less return? You're not alone. You're not even close to being alone.

Join with other business owners and marketing professionals to both learn from the experts and learn from each other. AdvanceMy.Biz is an online community where you can come and learn from leaders in the Internet marketing world. It is also a venue where you can come and ask the real questions that you face and get real answers.

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© 2009 EduCyber, Inc. This newsletter is brought to you by EduCyber, Inc. EduNotes can be viewed 24 hours a day, 7 days a week online at www.educyber.com/edunotes . Visit us on the web at www.educyber.com or call us at (303) 268-2245. Permission is hereby granted to redistribute all or part of this newsletter as long as this entire copyright message is included.