A New Question for your Website

Free or low cost services to get you a web site abound. Why should you choose a firm like EduCyber and pay them a lot more instead of getting your free web site?

But there is a new question you should consider when it comes to your website:

What is the Total Cost of Ownership (TCO) of your website?

Let’s break this down into the two basic parts:

  1. What are the resources needed (your investment)?
  2. What is the return you expect or need from that investment?

The answer to the first question seems clear: For a Wix or SquareSpace or PageCloud site, your cash investment is very small. Or is it? The resources needed to navigate these DIY sites are both time and expertise. Do you have the time to devote? If so, do you have the technical expertise to understand design, layout, html, site flow, integration with 3rd party applications, and conversion optimization to name just a few of the areas you need to understand to create an effective web site? If so, then good for you but might I also suggest you start (or come to work for) a website design company?Website Total Cost of Ownership

If you don’t have this key resource – expertise – then you can of course hire an outside company to do your site for you on one of these platforms. But honestly, if you are going to hire someone anyway, why not hire a firm that can build you a web site that you own? Did you know that? You can of course build your site on one of these platforms but then when your time is tied up in your business and you want to move your site somewhere else, what happens? Oh, you are stuck with that platform and service. Or you get to start over again.

One of these platforms brags that you can “layer, resize, rotate, stretch and more” but what happens when you have no idea what layer means? Or if you don’t understand the importance of resizing your images? Another of these platforms has its own app market. Hmm. A free web site that has a market? Sounds like the ole’ bait and switch scheme to me. Sure it is free. Until it isn’t.

So yeah, for a low low price you get your own website. But then we need to answer the second question, what is the ROI?

At its base level, the question is “Would you prefer to pay $240 / year for a web site that brings in no new clients or would you prefer to pay $7500 for a web site that generates $75,000 / year in sales?” If you view your web site as an expense, then by all means, go with one of the free or low cost firms. Interestingly, I don’t see any information on any of the low cost sites on ROI. A firm like EduCyber on the other hand will walk you through, from the design process on, understanding what your expectations are (and helping you set them if you haven’t considered it) as far as how your site fits into your business model and how it can help you grow.

We have in depth conversations with each of our website design clients about how we can help them grow – attract and retain more customers – via their website. And we design them accordingly. Would you like a 300% return on your investment in one year? We have done that for a client. Would you like to increase your subscriber rate two-fold or five-fold? We help you determine what makes sense and then build your site to do that.

So what is the total cost of ownership for your site? How much time and how much expertise do you or your staff have? When you want to move your site somewhere else, what will it cost? How do you integrate your CRM into your website using your free platform? What will you do when your designated web person on staff leaves? How can your business grow via your website? What actions do you want people to take on your website?

Answering these questions are important in adding up the total cost of ownership and while the free or low-cost alternatives look attractive from the start, make sure you are prepared for the costs on the backend.

I am often asked how what we do compares to these services. My short answer is “it doesn’t”. If you get the value you want from one of these services, I actively encourage you to go for it. But if you want to be freed up to focus on your business and doing what you do best, I encourage you to consider EduCyber for your web site design.

8 Awesome Internet Marketing Steps Our Customers Do to Grow Their Business

Internet marketing – marketing your business through digital channels like your web site, social media and other Internet venues – is not as difficult as it sounds. Try it

  • Continually add testimonials and positive feedback from customers. They don’t have to brag about how good they are. They let their customers do the bragging for them and now it doesn’t sound like bragging. It is simply another satisfied customer.
  • Post updates to their blog on a regular basis (multiple times a month). This helps establish them as thought leaders by posting new information regularly. It also tells search engines and visitors that they are current.Internet Marketing Tips
  • Post to social media – whether it be FB or LinkedIn or other venues – regularly with links back to their web site. This attracts visitors from social media that wouldn’t otherwise make it to their web site.
  • Use good SEO tactics when posting new content or updating existing content. There are plugins and tools that help you do this and make it much easier to do well.
  • Create specials whether it be products or services and integrate them into the website. Using time sensitive specials helps create the urgency that gets them to take action
  • Keep their code up-to-date – actually we do this for them but it keeps their customer info secure and helps protect them from hackers.
  • Use email marketing to stay in touch with their customers. Effective newsletters help you stay in touch with your customers and drive them back to your website where you can re-engage them and get more business.
  • Create hooks that engage web visitors and helps convert them to customers. Some use forms, others actually have us create applications that pull them in and give them value.

Custom Point of Sale Software

Is your retail business growing? Are you trying to better manage your inventory? Looking for a seamless way to integrate your processes to save time and money in managing your business?  R.I.S.E. might be the right custom Point of Sale software for you.

Retail: Handles all your needs at the point of sale – checkout, discounts, gift cards, Custom Point of Sale Software with Robust Reportingoverrides and more

Inventory: From purchasing to receiving to low stock notifications, the inventory component will help you manage your business more intelligently.

Sales: Track all your sales, getting the on time, real-time reporting you need to stay on top of your business.  Follow the order from quote to purchase order to sale and a lot more.

Ecommerce: End the agony of having a P.O.S. that doesn’t tie into your online presence. By integrating directly into your website, the ecommerce and POS both look to the same data in real time.

Free Web Site Design- Bargain or Big Mistake?

You get what you pay for. We’ve all heard that before. And somewhere deep inside, we know it is true. But all these ads promise a great web site design and the cost is . . . well there is no cost. Sounds like a great deal right? Why would anyone pay for a web site when you visit Wix and build a site for your business for free? What about Weebly? Same cost – and the hosting is such a bargain! Why not?

Or, if you’re really in tune, you might say “I hear great things about WordPress – I’ll build my own with a Divi them” because of course the cost is $0.

So why on earth would anyone consider paying a firm like EduCyber a not insubstantial amount of money to get a web site?

Let me count the ways:

  • Design

    Are you a designer? Having an experienced designer who understands layout,

    Are you versed in Web Site Design?

    Do You Know to Build a Web Site?

    color, User Interface, and who stays atop of design trends and new technologies can get you a great design. If you’re missing any part of that, perhaps you should consider having a professional design team.

  • Technology

    Do you know what is just around the corner when it comes to web sites? Do you spend time researching what emerging technologies are doing to shape the way we interact with the Internet in general and web sites specifically? If you’re busy running your business to pay attention to what is happening in the web industry, perhaps you should consider working with a professional team.

  • Coding

    Are you a web programmer? Do you know how to build functionality that lets you connect your projects to categories to larger categories to the main choices on your home page? Do you know how to integrate various plugins into your site so that they work without causing errors? Can you create a process whereby your customers can login, get the information they need, pay you for your services and log out? Can you do all of this and customize it to meet your specific needs? In not, perhaps you should consider hiring a professional team.

  • Marketing

    Do you have a clear understanding of how your website fits into your overall marketing goals? Is your site “Conversion Optimized” so that users can easily take the next step? Are you sure you are collecting enough information from your visitors so you can respond to their needs? Are you sure you aren’t trying to collect so much information from your visitors that they’ll never come back? Do you have a clear understanding of what you are measuring on your site and why?

    We helped a for-profit customer get a 50% increase in online sales by rebuilding their site for them. We helped a non-profit customer get a nearly 400% return on their investment with us in the FIRST year of the app we developed for them. If you aren’t clear on your marketing goals or you are getting these kinds of results, perhaps you should consider hiring a professional team.

  • Analytics

    Once your site is up and running, do you know where to look to make sure your site is working well for you? What report or reports are most beneficial for you to examine? Should your metrics be based on number of visitors, number of calls, or number of people who fill out a form? How do you know if anyone is coming to your site at all? If you don’t, you probably ought to consider hiring a professional team to help you understand.

If you are looking for a professional team for web site design, we invite you to call us – 303-268-2245 to set a time to talk through your site.

Making Connections

Your web site is a networking tool. For most organizations, whether you make stuff, sell stuff, offer services or perform some kind of service for the community (as in non-profits), your standing in the community and your connections to your community are what makes business work.

Often I talk with prospects who see their website as a completely separate entity that is somehow disconnected from their organization. This is wrong. Often it is sadly wrong.

Your website is an integral part of making connections with your community. Depending on what you do and who your market is, your web site might:

  • Reinforce your reputation: If you’ve been around for a while and you do good work, your website can reinforce that by describing jobs you’ve done (case studies), share testimonials from happy customers or even show work visually that you have done with video and pictures. These all reinforce your reputation so that as potential clients check out your website either before or after a meeting, they can get a feel for your experience
  • Generate leads: We see so many service based websites that simply describe their offerings. There is no call to action. There is no next step for the interested visitor to take. But it is often a straightforward process to add or integrate a call to action right in. We built a web site for a private school that generated, over four years, 240 concrete leads – potential students making inquiries. What would you do if you had an additional 240 customers over the last four years?
  • Communicate with customers: On the flip side, we have some customers who are so focused on using their site to generate new leads, they forget about existing leads and customers. But your web site can be a great way to communicate with people. Whether you post new information or events regularly or have logins for your customers, there are myriads of options to engage your existing customers and leads via your website.
  • Close the deal on your websiteClose the deal: A great way to do business. You can set it so that potential customers, as the last step in the sales process, fill out an evaluation or other form on your site and then close the deal. Closing can be as simple as filling out a form, as rewarding as collecting payment online, or as complex as creating a profile.
  • Selling stuff: Nearly identical to closing the deal, selling stuff is great. If you have a service or product that can be purchased online, handling it that way is great. Sometimes it might be as simple as putting something in your cart and checking out. Other times it might be clicking the pay invoice link in your email and going to your online payment form. Whatever works for you is great as long as you have planned your site to do this step.

So take some time today, if you haven’t already, to integrate your site into your network so it helps you grow.

Channeling your Efforts

How can you stand out in an increasingly cluttered advertising space like the Internet? Paid search campaigns like AdWords can generate great, qualified traffic to your website. But because it works, the competition can be fierce and expensive.

Ads on other sites might seem like a good idea but the increasing frustration of users with ads, and these users increasing sophistication with web use, is leading to an increase in the use and sophistication of ad blockers. What if your precisely targeted market is blocking the very ad you created just for them?

Newsletters can be a great way to get in front of folks. And if you have existing customers, simply by the fact of them being your customer, you can add them to your email list. But you can’t necessarily keep them! We have a newsletter that goes out just to our hosting clients. This newsletter tells them about our service and any changes / additions / or maintenance they should be aware of. But several have unsubscribed. Even when you consciously opt in to a newsletter, do you read each one thoroughly? Yet each time I send a newsletter, I get feedback from happy customers. So it is a valuable channel.

So is it a lost cause? Should you throw in the towel and accept defeat?

NO.

But as technology matures and becomes more sophisticated, you need to as well. First, remember that nothing beats old-fashioned marketing. It takes more time but that is what makes it more effective. Visit your leads. Or give them a call. Or send a note via the United States Postal Service.

But of course you can use new media and use it effectively. Now you need to consider and use the right channels for your business. A brief overview of some of the main channels available and how you might use them:marketing-channels

Website: This is the channel you have the most control over. Make it the centerpiece of your marketing. I might click a link from LinkedIn or Facebook that takes me to your site where I learn that you not only do what the link was about but that you also provide another service or product I need.

Facebook: We recommend this for all kinds of businesses but it is essential if you are in the B2C world. Have an active account. Provide useful information AND links back to your site with further details on the issue.

Twitter: Lots of folks tell us gruffly “We don’t tweet” or “We don’t twitter” as a matter of pride. That is not a particularly helpful approach to marketing though. Do you know if your client base is on Twitter? If they are then you ought to be. Even if they aren’t, having an active Twitter account can help in myriads of ways, foremost of which is providing additional links regarding your brand – useful for SEO purposes.

LinkedIn: If you are in the B2B world, a fully built out LI profile and regularly updating , connecting with others is critical. More and more, when I talk with people and especially when I meet with them, they check out my profile and I check out theirs prior to meeting. Finding useful connections is a great way to grow.

Instagram: If what you do is visual, you should have an Instagram account and update it. This is particularly true of B2C companies. It is just another great way to get your product in front of people. Using Instagram purposefully can be immensely beneficial.

YouTube: Whether you are in the B2B or B2C realm, a video can go a long way towards getting you more sales. If a picture is worth a 1000 words, just imagine what a video is worth. Demonstrate a technique, show how to use a product, have a customer give a video testimonial, show people interacting with you, your product, or your service.

We have, over the years, repeatedly heard “We tried <Enter your favorite channel or social media> and it didn’t work.” When I counter that with “What was your strategy?” I ALWAYS get a blank stare. The key is to use these channels with a strategy. Understand how you want each channel to interact. Done well, it will get you more customers; show a better, more unified brand to the world; and get your better search rankings.

If you need help getting your digital channels lined up, we can help. If you need help getting your whole marketing plan going, give us a call as well. We partner with some of the best firms in Colorado to get your message out there.

Stuck in a Rut?

Stuck in a rut? Seem like 2016 just started but you can’t get moving? Make 2016 the year your website starts working for you. It should be an investment, not an expense. If your website isn’t driving sales or generating leads or sealing the deal, what is it doing? Do you even know?

Here are three steps you can take to get your site moving for you:

  • Evaluate – first take the time to understand what your site is doing for you currently. How many visitors are you getting? How many of those visitors are turning into contacts or leads or sales? What pages are getting visited? Are most of your visitors starting on the home page or is Google or some other site directing them to a page deeper within you site?
    Answering these questions will both help you understand what is happening on your site and get the juices flowing for you to begin considering what you want to have happening.
  • Plan – We ask every new client what their goals are for their website. A goal is something clear and measureable. “Be more informative” is not a goal. Neither is “Be more visual”. Both of these can be incorporated into a new site but a goal is something like “generate two solid leads a week” or “get two prospects per quarter to fill out our online intake”. Notice the time frame is clearly noted and the actions are detailed enough that they can be measured.
  • Change – Whether you are doing a complete site redesign or just making incremental changes, make the changes! You have heard that nature abhors a vacuum. The Internet abhors staleness. A fresh look or fresh content or both tells the world you are paying attention. That you know your site is your 24/7 portal to the world. Don’t let it go!

Evaluate – Plan – Change! It really is that simple.

Letting the Client Discover the Answer

We’ve been designing sites for years and while we’re quite good at what we do, it always amazes me when we let the client discover the answer because it often isn’t the answer we thought of.

23236670_sA couple of years ago we were working with a private school. We asked them how their site fit into their overall marketing plan. After several moments of silence, the answer was “We don’t know.”

So we asked them when students (or actually the parents) decide that this is the right school for them and sign up. They answered “Almost without exception when a family tours our campus, they sign up.” So I asked how their web site could help get more tours. And the “Schedule a Tour” app was born.

Families scheduling a tour were actually taking the first step in the enrollment process, giving the school a next step to engage families in.

Does your site have a next step?

Google is Still Following Our Lead

EduCyber incorporated in the summer of 1998 and Google in the fall of the same year. They’ve been following us ever since . . . ok well that may be somewhat of an over statement but when they changed their logo last year, they simply followed what we have known and been telling our customers for years. Sans serif fonts are much easier to read on the web so avoid serif fonts where possible. Their logo changes from a font with serifs to a sans serif font. Two things that happened when they did that change: 1) the image size was decreased – making it load faster and 2) it is easier to read on mobile devices.

g-screenshotThe moral of the story remains the same thing we’ve been saying all along: use sans serif fonts on your site. Even if your logo is a serif font, you should do the soul searching that Google went through to see if you need to make the change.

Hamburger on the Internet

For years folks have heard of cookies on the world wide web and wondered why they needed to get rid of them sometimes because, well who doesn’t like a tasty cookie?

Now there is a new food that is all in vogue. It is hamburger. You’ve probably seen the hamburger icon, especially when you surf on your tablet or phone. What is the hamburger? It’s the little icon for the menus:

hamburger

You can see the bun on the top and bottom and the hamburger in the middle. And it just means that there is a menu waiting for you to see when you touch or click on the hamburger.

It is a convenient way to take a long horizontal menu and compress it for easier navigation on the mobile web.