SEO – Search Engine Optimization

Someone asked me how SEO (Search Engine Optimization) works. I wish I had a handy answer but there isn’t one. It’s a constantly moving target, trying to get your web site to attain and maintain a high ranking in the search engines for your key words. But there are a few quick rules you can use:

  1. Determine the key words you want to be ranked for
  2. Actually use those words and phrases in your site
  3. Use meaningful hyperlinks – instead of “Click Here for your files” where Click Here is linked, try “Get your Important Files” where Important Files is linked.
  4. Check your web site statistics to see if your site is being indexed by the search engines (you’ll see visits by spiders like Googlebot or MSNBot or Inktomi Slurp. As strange or disgusting as these names might sound, they are good news because they mean your site is being indexed by the search engines.
  5. If you don’t see these spiders in your web logs, you’ll need to visit each engine and add your site to the mix.

Confused by terms like spiders and web blogs? It’s not quite a jungle out there but call EduCyber at 720-275-4646 to learn more.


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