Monday, Jan 25th, 2010 by Brian DeLaet |
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Filed under:
Denver Web Site Design,
Internet,
SEO,
Social Media Marketing,
marketing | Tags:
Denve Web Design,
Denver Search Engine Optimization,
Denver Search marketing,
internet marketing,
Social Media Marketing,
website
There are lots of places on the Internet you can go to get a web site designed for less than $100. You get what you pay for however. There are also web sites that will help you with Search Engine Optimization for only $25 or some such nonsense. Again you get what you pay for which in this case can actually be counterproductive to your site. Finally there are some excellent graphic designers out there that learn how to convert their work into html and declare themselves to be web designers. For a modest sum, they will build you a web site. Be very careful in this case also.
There are three main elements to web design that you need to make sure you’ve got covered:
1) Good design
Building a good web site means that it needs to be designed to fit YOUR needs. The problem with most do-it-yourself template sites is that you have to customize your needs to the template rather than having the design customized to your needs. Your site should be visually engaging and should be customized to help you get your message across to your customers.
2) Search Engine Friendliness
We won’t lie to you. SEO is very competitive and can get quite expensive. But a key part of web design is an architecture that is friendly to search engines. Some key elements to include in the design: using key words in file names and in image tags; naming sub-directories well; and the obvious – using keywords in the written content – but then also placing that written content in the best place on the page. None of these are included in your super-cheap online SEO services but more importantly, many web designers don’t use or understand these principles.
3) Functionality
I’ve seen some really beautiful web sites but have had no clue what the next step is. Often graphic designers that hang up their web design shingle are the culprits. They design visually engaging graphics that don’t point the user to the next step. A term often used with web sites is “intuitive”. An intuitive web site is one where the user can easily figure out (without having to do any “figuring”) what to do. Navigation, for example, isn’t hidden or difficult to figure out – instead the menu items are clearly menu items and you can click on them to move to the next page.
Tuesday, Dec 1st, 2009 by Brian DeLaet |
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Filed under:
Denver Search marketing,
Internet,
Social Media Marketing,
marketing | Tags:
Denver Search marketing,
internet marketing,
marketing,
Social Media Marketing,
social networking,
word of mouth marketing
Question 10 of 10 Essential Questions for Your Social Media Marketing Campaign is “How do I evaluate the results?”
If you planned properly this is an easy question. At the outset you should have set a measurable goal and set a time period. So now all you have to do is, when you hit the milestone set, look to see if you reached your goal.
In our first question we talked about setting goals and what those goals might look like. The funny thing about goals though is they often change. And that’s ok. The important thing is to continually set, measure and reset your goals. If you had said you wanted to get 200 new subscribers to your newsletter over a two month period and you hit 250 after one month, it would be a good idea to evaluate after one month and change the goal to, for example, 700.
If you only had 20 new subscribers after a month but three of them converted to customers, you might reset the goal to 50 and add a new goal of converting 10 of them to customers. But if you haven’t set a goal, how do you know if you reached it or not?
Other things you can measure as a part of your evaluation of a social media campaign include:
- Number of Facebook fans
- Number of re-tweets onTwitter
- Number of profile views on LinkedIn
- Number of views on YouTube
- Number of click throughs from any social site to your actual web site
- Number of new newsletter subscribers
- Number of new customers
Note that new customers is only one measurement. And it is probably not the most important at first. Of more importance is how you engage and interact with the “friends”, “followers”, “connections” or other social media friends in order to build your network over the long term.
Monday, Nov 23rd, 2009 by Brian DeLaet |
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EduCyber | Tags:
EduCyber
It’s time to pause and give thanks. As the pilgrims thanked God for surviving and for all their blessings at the first Thanksgiving, we also thank God for surviving and for all of our blessings.
We are thankful for living in such a great country where we are blessed to be able to start and run our own business
We are thankful that we have been able to not only survive but continue to grow as we have been since we started in 1998
We are thankful for our customers in the Denver area and around the country – thankful for their patronage and for choosing us as their technology partner.
We are thankful for burgeoning growth on the Internet as more businesses discover how to move on to the Internet and those already there look for ways to innovate further.
We are thankful for dedicated staff that help us continue to grow and to service existing clientele.
We are thankful for family, friends and colleagues that surround us, enrich our lives and care.
We encourage you to set aside time this week to reflect and give thanks for your blessings and we thank you for being a part of our experience.