EduNotes Blog

The Importance of Establishing Goals for Digital Marketing

Bright IdeaAs digital marketing undergoes a revolution of change (along with just about every other aspect of our world) with AI leading the way, establishing clear and measurable goals is critical to success. Without well-defined objectives, marketing efforts can become unfocused, inefficient, and ultimately ineffective. Oddly, many business owners and marketers skip this foundational step. Here’s why setting goals is crucial and how you can effectively establish them for your digital marketing strategy.

Importance of Setting Goals

  1. Direction and Focus: Goals provide a clear direction for your marketing campaigns and help you understand what to and what not to do. They help in prioritizing tasks and allocating resources effectively, ensuring that every tactic you implement contributes towards the desired outcome.
  2. Measurable Success: By setting specific targets, you can measure the success of your campaigns. This helps in understanding what works, what doesn’t, and allows for data-driven decision-making.
  3. Accountability: Clear goals establish accountability, as progress can be tracked and evaluated against set benchmarks.

How to Establish Goals

  1. SMART Goals: Ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of a vague goal like “increase website traffic,” aim for “increase website traffic by 20% over the next three months.”
  2. Align with Business Objectives: Your marketing goals should align with the broader business objectives. We always ask new clients how their digital marketing fits into their broader marketing goals. If your company aims to expand into a new market, your digital marketing goal might focus on generating leads from that region.
  3. Analyze Past Performance: Review past marketing data to set realistic and informed goals. Understanding past successes and failures can provide valuable insights. If you don’t have past performance data, you should still set a goal to measure for.
  4. Regularly Review and Adjust: Digital marketing is dynamic. Regularly review your goals and adjust them as needed based on performance metrics and market changes. Most small and mid-sized businesses should review goals AT LEAST quarterly.

By establishing clear and strategic goals, you can ensure that your digital marketing efforts are purposeful and aligned with your business’s overarching objectives, paving the way for sustained growth and success.

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Accelerate Growth with Google Ads: Your Path to Success!

Unlock Ppc SuccessAre you ready to take your business to new heights?  Consider paid search as a way to jumpstart your sales process. Here’s how a strategic Google Ad campaign can connect you with your target market:

  • Targeted Reach:
    Reach your ideal audience precisely. Google Ads allow you to target users based on demographics, interests, and online behavior, ensuring your message resonates with those most likely to convert. This is particularly useful if you have geographic targets. But does require monitoring to make sure other geographic indicators don’t leak in.
  • Cost-Effective Advertising:
    Google Ads operate on a pay-per-click model, meaning you only pay when someone clicks on your ad. This ensures you get maximum value for your budget, with the flexibility to set your own spending limits. It takes constant monitoring to get your specific goals met – Google will often make recommendations that may increase your budget beyond your willingness to spend.
  • Real-Time Performance Insights:
    Gain valuable insights into your campaign’s performance. Track clicks, impressions, and conversions in real-time, allowing you to make data-driven decisions and optimize your strategy on the fly. This is one of the powerful benefits of a paid search campaign as you can make changes and tweak ads, keyword phrases, landing pages and more to get the best bang for your buck.
  • Boost Conversions:
    Drive action with compelling ad copy and strategic calls-to-action. Whether it’s website visits, form submissions, phone calls, newsletter signups or product purchases, Google Ads are designed to convert interested prospects into valuable customers.
  • Global Visibility:
    Expand your reach beyond borders. Google Ads provide a platform for global exposure, allowing you to connect with audiences worldwide and tap into new markets. For those organizations NOT limited geographically, Google Ads can be the way to connect with your target clients no matter where they are.

Why Google Ads Matter:

  • Immediate Results: Start seeing results and driving traffic shortly after launching your campaign.
  • Customizable Campaigns: Tailor your ads based on goals, audience, and budget.
  • Competitive Edge: Stay ahead of competitors by securing prime ad positions on Google’s search platform and, if appropriate, in their display and expanded network platforms.

Ready to Ignite Your Growth?

We are here to craft and execute a Google Ads campaign that aligns with your business objectives. Let’s propel your brand to new heights and achieve unprecedented success together!  #GoogleAdsSuccess #DigitalMarketing #BusinessGrowth

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Unleashing the Power of AI in your SEO campaigns!

Ai In Seo

In the ever-evolving landscape of SEO, Artificial Intelligence is the game-changer we’ve all been waiting for! Used properly, it can streamline processes, generate templates and get your first draft ready.

How AI Transforms SEO:

  1. Smart Content Creation: AI analyzes user behavior to create content that resonates, boosting engagement and SEO ranking.
  2. Predictive Analytics: Anticipate trends and adapt strategies for optimal search engine performance.
  3. Personalized User Experience: AI tailors search results based on user preferences, enhancing user satisfaction.
  4. Voice Search Optimization: Leverage AI to optimize for voice search, a rising trend in SEO.

The Future is Now! Embrace AI for SEO Success:

  • Stay ahead of the curve with AI-powered SEO strategies.
  • Boost rankings through intelligent content creation.
  • Optimize for voice search to cater to evolving user behaviors.

But don’t make these mistakes:

  1. Post raw, unedited AI: your users will likely notice and Google recently updated their algorithm to delist sites that are just using AI. It is great for first drafts, not final.
  2. Check the facts: if any data or quotes come up in the AI generated content, you need to check it
  3. Keep your data private: providing excellent prompts to AI leads to better content but don’t make the mistake of sharing your proprietary data – once it is out there, it is out there.

Ready to Elevate Your SEO Game?

Our solutions, using AI where appropriate, are tailored to keep your brand at the forefront of search engine excellence. Let’s redefine your digital presence together! #AIForSEO #DigitalTransformation #SEOInnovation

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Unlocking Success with Paid Search!

Unlock Ppc SuccessReady to take your online presence to new heights? Dive into the world of Paid Search and supercharge your visibility!

What is Paid Search?

Paid Search, also known as Pay Per Click (PPC), is a targeted advertising strategy where you bid on keywords to have your ads appear at the top of search engine results. It’s your ticket to instant visibility and reaching the right audience. This is the opposite of Search Engine Optimization (SEO) which can take time to get into the top organic listings.

Why Choose Paid Search?

  1. Immediate Visibility: Instantly appear at the top of search results.
  2. Targeted Reach: Reach your ideal audience with precision targeting.
  3. Measurable ROI: Track and analyze performance in real-time.
  4. Budget Control: Set your budget and only pay when someone clicks.

Key Benefits:

  • Drive Traffic – you get more traffic from folks looking for you / your services.
  • Boost Conversions – with qualified traffic coming your way, you can increase conversions
  • Increase Brand Awareness – in a world / market filled with competion, you can stand out
  • Outshine Competitors – search for your keywords – don’t see your competition? This is your chance

Ready to Launch Your Campaign?

Our experts are here to guide you through the exciting world of Paid Search. Maximize your ROI, increase conversions, and leave your competitors in the digital dust!

Contact us to Get Started! Let’s elevate your online presence together.  #PaidSearch #DigitalMarketing #PPCChampions

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Staying Ahead in 2024: 5 SEO Trends To Pay Attention To

Mobile Seo
SEO Trends for 2024

As we navigate the digital landscape, staying ahead in SEO is paramount.  Here are five trends reshaping the SEO landscape for 2024:

  1. Voice Search Optimization: Voice-activated searches are on the rise. Tailor your content to conversational queries for a seamless user experience. I personally do most of my searches via voice these days. One of the things that means is that you can use longer phrases – it’s much easier and faster to speak than to type. Think through how you would search for your services in sentences and phrases instead of key words.
  2. Core Web Vitals Dominance: Google loves speed! Basically this refers to how long it takes for the page to load. But there is a lot more technical calculations behind it. Prioritize Core Web Vitals for improved user satisfaction and better search rankings. Check your site’s page load timing – our favorite resource is gtmetrix.com for that. One of the key factors in this is Largest Contentful Paint (LCP). A way to conceptualize this is “How long does it take from the time a visitor goes to your site before they can begin to interact with it?” Interact could be scrolling, clicking, or just viewing the content.
  3. AI-Driven Strategies: Leverage Artificial Intelligence for smarter content creation, personalized user experiences, and predictive analytics. The use of AI can speed up your processes, especially for content creation. And the more content rich your site is, the more search engines love it. Just remember to edit / make any generated content your own.
  4. Mobile-First Indexing: With the majority of users on mobile, ensure your website is mobile-friendly for optimal indexing and user engagement. Sure it needs to load fast but also make sure it loads right and that the content you most want users (and search engines) to see is at or near the top of the page.
  5. Collaborative Content: Partner with influencers and industry leaders for collaborative content creation, boosting credibility and expanding reach. Since the beginning of advertising, influencers have played a prominent role in marketing, and that is what SEO is. That’s why actors, musicians, athletes and others are asked to endorse products. But even in the B2B realm you can leverage partnerships and connections to industry leaders to get a boost for your site.

Why Embrace These Trends?

  • Stay Competitive: Stay ahead of competitors with forward-thinking SEO strategies.
  • Enhance User Experience: Prioritize user satisfaction with faster, more accessible websites.
  • Future-Proof Your Brand: Embrace evolving technologies to future-proof your digital presence.

Ready to Elevate Your SEO Game?

EduCyber is here to guide you through these trends, ensuring your brand remains at the forefront of SEO excellence. Let’s shape the future of your digital presence together!

Call or contact us today.

#SEO2024 #DigitalMarketing #SEOInnovation

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Celebrating Innovation: EduCyber Launches WSArchitect.com and MobileWrenchFleet.com

We are thrilled to announce the launch of two cutting-edge sites that set a high standard for design: WSArchitect.com and MobileWrenchFleet.com.

WSArchitect.com: Moving from a dated website to a contemporary site that shows the breadth of their work from small projects to large, from feasibility studies and planning to interior architecture and building architecture.

The prior home page had a navigation menu, a logo and sliding banner that didn’t link to anywhere.

Before View
Before View

The new home page at wsarchitect.com has a new logo that actually builds before your eyes, a full page slider of their work and each slide links deeper into the site and has a call to action and then below that showcases more about their philosophy of building relationships, their projects, their team, and shows how they are engaged in the business community.

This Is The Newly Designed Site
This is the newly designed site

We are so pleased to have been able to work with – and continue to work with – the wonderful team at Wong Strauch  Architects. If you are in need of an architectural firm, give them a shout.

Following close on the heels of the launch of that site in late 2023, was the launch of mobilewrenchfleet.com. Working closely with Mobile Wrench Fleet, we were able to modernize and streamline their site, giving it some very engaging movement, writing a lot of new content and making the site much friendlier for search engines.Screenshot 2024 01 12 At 15 55 06 Mobile Wrench – Commercial Fleet Services Denver

This new site shows the range of services they offer, the locations they service and who utilizes their services. The site structure dovetails into all of their digital marketing efforts, especially the paid search campaigns that we are running for them.

Here’s a quote from the company president:
Work with them on overhauling our website and optimizing our PPC marketing. Website exceeded all expectation and was launched in a timely manner. The team worked and communicated in a seamless manner to get it done. PPC has cut in half the average cost of acquisition and enhanced follow through. EduCyber is the real deal.

If you are ready for a website upgrade, give EduCyber a call at 303-268-2245 ext. 4.

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EduCyber Launches Two Websites

Last year EduCyber began working with Community Table to modernize and streamline their website. Earlier this year we launched that new site and continue to work with them as their organization grows and changes.

Create unique icons to organize services

As a part of the project, we created some specific iconography to help navigate through the site and provide a sense of place:

Iconography

Use existing tools for better communication

We also made sure it was setup with Google translate to help their key constituencies, no matter their native language, better navigate through the site.

Access the most searched for content in seconds

Part of the process of streamlining the site included having two prominent buttons, one for directions and hours that shows that in a drop down from anywhere on the site and a donate button to quickly help donors get to the right place.

If you or your organization needs to reposition yourself to better serve your people and better communicate your message, give EduCyber a call.

View the site

Website for global audiences

We serve far more than that front range of Colorado. With clients in Illinois, Iowa, Nebraska and more. Just recently we launched a new website for Concordia Lutheran School of Omaha, a K-12 private school in Omaha Nebraska.

Concordia Omaha

Are you ready to redo your site?

Let’s Talk

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Optimizing Paid Search Campaigns

Recently we’ve had several new customers with existing paid search campaigns come to us. As we have taken over these campaigns, we’ve come across a basic mistake that other providers make: failing to weed out negative keyword phrases.

This is a pretty basic tenet that, when done diligently, helps ensure that your ads appear in front of your target audience. When you set up your campaign in Google, you enter the keyword phrases that your customers search for (when looking for you or what you offer). Letting the algorithm automatically add keywords to your campaign appears to be where the issues arise. So instead, turn that off and monitor what search terms Google shows your ad for.

Note here that keyword phrases and actual search terms are different. If your company is an HVAC company located in Denver and you set a phrase of “Air conditioning repair near me”, the algorithm mostly gets it right. But if someone searches for Air conditioning repair Gainesville, and Google can’t determine where the searcher is, your ad may show. And get clicked on. And cost you.

But if you mark that term as a negative keyword phrase, that won’t happen again. And geography is just one way the algorithm is imprecise. Going with the same concept of an HVAC company, if someone search for RV heater repair, that probably isn’t a good lead. Marking it as a negative keyword means that Google won’t show your ad to future searches for that phrase.

Need help managing your campaign or understanding how to do this? Give Brian at call at 303-268-2245 ext.4

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Connecting the Dots

Recently we have been using the phrase “helping businesses connect the dots” to their digital marketing. If you haven’t heard one of us talk about it, read on.

Many small and medium-sized business owners know they need to do something with digital marketing. At a minimum, they need a website. At best they have both inbound and outbound marketing strategies and processes that are driving traffic to their website and are converting them or drawing them deeper into the sales funnel.

But where do you start? The first dot to connect is understanding how your website fits into your overall marketing effort. Do sales actually take place on the site? Is the goal to get visitors to call? Would an interactive chat help close the deal? Can a well-placed, concise form capture enough information for someone in sales to contact the visitor? All of these questions (and a whole lot more) help to connect the first two dots and without connecting them, you’ll be left with an incomplete picture.

Once you have that connection, you can proceed to build a web site that facilitates that marketing (and perhaps sales) effort. Then it is time to connect the rest of the dots. Once the web site does what you want it to, how do you get people there? Will you be doing content marketing? Do you a customer base where email marketing makes sense? Should you be running search campaigns? If so, should you be focusing on organic search or on paid search (or both)?

And of course, you’ll want to consider how and where social media marketing fits with everything. For B2C you’ll want to carefully consider Facebook and Instagram. For B2B you’ll want to consider LinkedIn. But that is just three of hundreds of options. If you have or are creating videos, you’ll want to look into YouTube or Vimeo or Rumble or any of the other video options. If you are trying to reach a market that is always in the “now” you will want to see if Twitter is a good option.

So that is an overview of what we mean by helping businesses to connect the dots. We’ve laid out just a few of the numerous things that might be a good fit for you. If you want a customized plan for your business, give us a call at 303-268-2245. Not sure who to talk to? Try Brian at extension 4.

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EduCyber Launches New Website for Community Table an Arvada, Colorado Non-Profit

Arvada, Colorado, May 5, 2023 – EduCyber, a leading web development firm, is proud to announce the launch of a new website for Community Table, a non-profit organization dedicated to fighting hunger in Jefferson County. The new website, which can be found at www.cotable.org, is designed to enhance the organization’s online presence, improve user experience, and increase the community’s involvement in their mission.

The website features a modern design that is easy to navigate and provides visitors with information on how to donate, volunteer, and get involved with Community Table’s initiatives. Visitors can learn about the different programs and initiatives that Community Table has implemented to fight hunger in the community, as well as the impact of their donations and support.

“We are excited to have partnered with Community Table to build a new website that helps them further their mission of fighting hunger in the community,” said Brian DeLaet, CEO of EduCyber. “Our team is proud to have developed a website that will make it easier for people to donate, volunteer, and get involved with their important work.”

Community Table encourages everyone to visit their new website to learn more about how they can get involved and support the fight against hunger in Jefferson County Colorado. For more information, please contact info@cotable.org or 303-424-6685.

About EduCyber: EduCyber is a leading web development firm that has been providing high-quality web design and development services to businesses and non-profit organizations since 1998. The company’s team of experienced developers, designers, and marketers works closely with clients to deliver customized solutions that meet their specific needs. For more information, please visit ww.educyber.com or call 303-268-2245.

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