IN a nutshell, the answer is conversion optimization
We PARTNER with you to ENGAGE your visitors and CONVERT them to customers.
Our experience, skill, and creativity ensure your project will transcend the ordinary that clutters the internet and deliver a site that communicates your message with professionalism and flair. This conversion optimization (or conversion rate optimization) helps you get more customers.
PARTNEREduCyber partners with our customers. We dedicate ourselves to your success. Positioning ourselves as your partner helps us to see what your needs are as we also bring in our expertise. When we partner together, we can work for mutual success - getting WIN/WIN situations.
Conversion Optimization or Conversion Rate OptimizationWhile "Engagement" is the buzz word in Internet Marketing, we believe strongly that there is no point in engagement if you don’t actually convert the visitor into a customer. Conversion can be as simple as getting someone to call you or as complex as enrolling in a program or school. It can be easily buying something in your store or capturing an email for future marketing efforts. Whatever it is, you need to have a conversion point, and a plan for getting your visitors there.
A lot of folks ask us “What is Conversion Optimization” or “What is CRO?”. Known both as Conversion Rate Optimization (CRO) or Conversion Optimization (CO), the concept is actually quite simple.
Let’s say you are a consultant and about once a month you get a new lead from your web site. After working with a Conversion Optimization Expert, your site begins to produce three leads every two months. That would be an increase in the conversion rate of 50%.
Wikipedia gets this definition correct: “In internet marketing, and web analytics conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.”