Brand. Brand. Brand. It really IS all about brand. We’ve worked with several small businesses who started out saying that they were too small to need a brand. As they saw it working though, they realized that even their small business benefited from having a brand.
There are lots of good resources for building your brand and understanding how to build your brand. Here’s the first video in a series of videos on branding your small business.
Are you saying “But I don’t have a brand”, let’s stop and think about it for a minute. Pull out your business cards. Take a look at your brochure. Point your browser to your web site. And ask yourself these questions:
- What images do you see?
- Are there similar or identical images?
- Do those images / pictures / clipart resonate with you?
- What colors are you using consistently? Do they represent who you are?
- Are there other images that more accurately reflect your business?
- Are there colors missing from our schemes?
If you need help with your brand we can help you and partner with some of our colleagues who specialize in this area. Give us a call if you’d like some help or a referral. Once your colors and brand are determined, make sure that you integrate it or have your web designer integrate it into your web site.