Are You an Expert?

Everyone is an expert at something. You might be the expert on shoes. You know all about fixing shoes, trends in shoes, how to protect shoes in different climates or seasons, etc. If you’re in the shoe business, then you should be sharing your expertise.

Perhaps you are the ultimate hair care specialist. You know what styles will be popular in the season ahead. You know what the latest hair care products, from shampoos and conditioners to color products are. You should be sharing your expertise.

Perhaps you are the premier storage specialist. You provide onsite and offsite storage. You help families reclaim their garages and help businesses add storage without having to build. You know all kinds of details about how your customers can maximize the use of their storage. You should be sharing your expertise.

Why should you share your expertise? And why am I asking you to share that expertise for free? Because your customers will love you and you’ll get more of them. The easiest way to share your expertise is with a blog. This newsletter can be found on our blog at I share what I know about technology.

While the newsletter has been around since 1998, we’ve only been blogging for a short time but already we are getting more traffic to our site and more interest in our services. Taking 15 to 30 minutes two to three times a week to put your expertise into writing for your blog can pay off big as a marketing tool.

If you try to write just ad copy, it probably won’t work. What does work is sharing information that helps to inform consumers. Tell your hair care clients how to keep their hair looking its best between visits. Tell your shoe buying clients how to protect their shoes in our four season climate. Tell your storage clients how to figure out how much storage they need. Tell your clients about whatever your expertise is in. And they’ll love you for it.


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