Beginner’s Guide to SEO

I’ve been surprised lately about the widely different ideas that customers bring to the table about what SEO is. Search Engine Optimization is, in a nutshell getting your site optimized for the search engines.

One of the first things I ask clients is where they’ve used the key words they think they’re targeting on their site. And I’m often met with a long blank stare. Oh, yeah. If you want to be ranked for a key word or key phrase, you have to use that key phrase on your site. Upon reflection it is obvious but not quite so obvious that you need to actually use the key phrases in the content of your site.

Once you’ve made sure you’ve included key phrases in the content, you can also make sure that you’ve included alt text for each image on your site. Yes, each and every image should have alt text and the alt text is a ripe opportunity to use your key phrases.

Another easy step is to use the key phrases in the title tag of the site. I explained this in a previous post on Title Tags for Web Sites but it is often overlooked. Don’t use tags like Welcome or About Us. Instead use titles that help both visitors and search engines understand what your site is about.

???? ??? ????Hyperlink key phrases to other pages. One of the things that search engines really like is to see what text is used to hyperlink to other pages. Instead of linking Click Here to the page with more content, use More information on how to sell books on Amazon (if you help people sell books on Amazon) or Handle your dental needs in one visit (if you are a Dental office offering Oral Sedation Dentistry).

SEO isn’t as difficult as some might make it seem but it does take time and it does take staying abreast of the latest trends and techniques. If you’re not sure how to proceed, call EduCyber at 303-268-2245 for assistance.

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