You’ve heard the old adage that the road to heck is paved with good intentions. That appears to be especially true when it comes to blogging. During the design and development phase of sites we have customers who are all excited about the opportunity to blog.
Then reality (and life) sets in. And that blogging thing gets pushed to the bottom of the heap. After all, I’ll get to it when I have time. But then you never quite get the time. And the blog grows stale before you’ve even really started it.
Here are a few quick thoughts about blogging and consistency.
- The bare minimum you should blog – can’t stress enough that this is the bare minimum – is twice a month. Less than that and it isn’t really blogging.
- We recommend at least once a week. One of our customers blogs several times a week and their traffic has gone up around 400% in the last year.
- Blogs don’t have to be long – they aren’t college research papers. A good blog post can be two to three paragraphs.
- Write about what you do – that way you provide good original content AND you use lots of keywords for your industry.
- Write about the questions you get asked regularly. If the people you are in front of are asking, you can bet people are also looking for them online.
- If you get stuck on what to write, set aside 10 minutes and perhaps bring in one or more people to help you brainstorm a list of topics. Then you’ll be ready for writer’s block.