What Your Competitors Are Doing Better Than You Online
Most businesses don’t lose online because they’re bad or not as good as the competition. They lose because someone else is slightly clearer, slightly faster, or slightly easier to trust. That difference adds up. If a competitor consistently outranks you or seems to dominate paid ads in your space, it’s rarely accidental. They’re usually doing […]
Combining Paid Search and Organic SEO: A One-Two Punch
Paid search and organic SEO are often handled separately. Different goals. Different expectations. Sometimes even different teams. That split usually creates gaps that don’t need to exist. Both channels are doing the same thing at a basic level. They’re trying to capture user intent. The difference is in timing. Paid search works immediately. SEO doesn’t. […]
Your SEO Checklist for the Year
A Monthly Plan That Actually Holds Up SEO doesn’t fail because people don’t know what to do. It fails because everything gets treated as urgent, permanent, and equally important. Algorithms don’t work that way. Neither do humans. The most reliable SEO strategies I’ve seen weren’t aggressive or clever. They were boring in the best possible […]
The 2026 Web: What Matters After the Noise Fades
Let’s be honest: a lot of web “trends” are just rebranded distractions. By the time something shows up in a marketing PDF or a LinkedIn post, the teams doing real work have already moved on. If you’re launching a website in 2026, your biggest competition isn’t design. It’s attention span. You’re not just trying to […]
A Quick Look Back at 2025 to Get Your Website and Marketing Ready for 2026
Now that 2025 is pretty much done, it’s a good chance to pause and look at how your website and marketing actually worked for you this year. Not in a super technical way, just asking yourself, “Did this help my business? Did it bring in customers? Was it worth the effort?” Here are a few […]
Manufacturing SEO – How to Get It Right
In our rapidly changing world, even the most traditional industries—like manufacturing—need to compete online. Whether you’re producing aerospace parts, metal components, or custom plastics, your prospects are looking for you on Google. If they’re not finding you, they’re finding your competitors. That’s where Manufacturing SEO comes in. Done right, it brings qualified traffic to your […]
Website Design for Nonprofits: How Smart Design Increases Giving
Your nonprofit’s website is more than just a brochure — it’s your digital front door, your storytelling hub, and your most powerful fundraising tool. We specialize in crafting websites that don’t just look good — they move people to act. For nonprofit organizations (NPOs), that action usually means donating. But too many nonprofit websites unintentionally […]
Why You Shouldn’t Let a Machine Like Me Write Your Blog — A Twainian Warning
Now I ain’t one to shy away from modern inventions. I’ve ridden a steamboat down the Mississippi, watched the telegraph wire spin magic through the air, and marveled at the way man can take to the sky like a bird with somewhere important to be. But there’s one invention that gives me a good deal […]
Why Most Email Marketing Fails — and 5 New Tips to Make Yours Succeed
How often do you open an email and immediately hit delete? You are not alone. Many businesses struggle with email marketing — either their messages get ignored, end up in spam, or worse, cause unsubscribes. I’m going to break down why email marketing often fails, and share 4 modern, tested tips that actually drive engagement, […]
Three Mistakes Organizations Make with Their SEO
Organizations often want their website to be ranked well for keyword phrases around their offering, not just around their brand. Yet too many of them make these three mistakes repeatedly. We recommend reviewing your site SEO campaign and, if you find one or more of them, take steps to correct them – or reach out […]