Why You Shouldn’t Let a Machine Like Me Write Your Blog — A Twainian Warning
Now I ain’t one to shy away from modern inventions. I’ve ridden a steamboat down the Mississippi, watched the telegraph wire spin magic through the air, and marveled at the way man can take to the sky like a bird with somewhere important to be. But there’s one invention that gives me a good deal […]
Why Most Email Marketing Fails — and 5 New Tips to Make Yours Succeed
How often do you open an email and immediately hit delete? You are not alone. Many businesses struggle with email marketing — either their messages get ignored, end up in spam, or worse, cause unsubscribes. I’m going to break down why email marketing often fails, and share 4 modern, tested tips that actually drive engagement, […]
Three Mistakes Organizations Make with Their SEO
Organizations often want their website to be ranked well for keyword phrases around their offering, not just around their brand. Yet too many of them make these three mistakes repeatedly. We recommend reviewing your site SEO campaign and, if you find one or more of them, take steps to correct them – or reach out […]
Five Common Mistakes Businesses Make with Paid Search Campaigns
Paid search is a great way to target, with very specific criteria, your target market to get more business. With a Pay Per Click campaign you get immediate visibility to a targeted audience and you have complete control of your budget. In addition, you can track every action in order to understand your return on […]
Did You Know? Digital Marketing Insights for Business Owners and Marketing Leaders
Digital marketing can feel like a whirlwind of acronyms, platforms, and ever-changing algorithms. Whether you’re a seasoned business owner or someone managing a marketing strategy, staying informed about lesser-known aspects of digital marketing can make a big difference. Let’s look at some surprising facts and figures that could reshape your approach to digital marketing. 1.Search […]
The Three Factors Needed to Make Your Website Work for You
What if you already have the right people coming to your website and simply aren’t giving them the right information to convert them into customers? When optimizing a website for conversions, the primary goal is to guide visitors toward taking specific actions, such as filling out a form, making a purchase, or contacting you. Here […]
The Digital Marketing Strategies Every Business Owner Should Know
Last week I opened my mailbox and saw a blast from the past. It’s a phone book. An honest to god phone book. Well actually it is just the yellow pages. But still, I am fascinated. Businesses still pay to have ads in the yellow pages in 2024. This is a shotgun approach to marketing […]
The Art Of Digital Marketing Is Science
There are a lot of artists out there. They love to create beautiful campaigns that look and feel marvelous. Sometimes you will see a post or part of a campaign that makes you laugh out loud. That too is a good part of the art. A picture is indeed worth a 1000 words and some […]
The Road Ahead: Reopening
It doesn’t matter whether you are chomping at the bit to reopen or wish the government would keep things shut down until it is deemed safe, people are getting anxious. Even those wanting to stay in are getting cabin fever. It is spring. The weather is getting nicer. People ARE going out. And every day […]
Privacy vs. Business Intelligence
Here are some things any web site can find out about the visitor: Data points I can know about you: Your IP address Your physical location Your computer name Your operating system Your browser Your screen size Your device (if mobile) Potentially your phone number (if mobile) How you got to my site (from search? […]