Why You Shouldn’t Let a Machine Like Me Write Your Blog — A Twainian Warning
Now I ain’t one to shy away from modern inventions. I’ve ridden a steamboat down the Mississippi, watched the telegraph wire spin magic through the air, and marveled at the way man can take to the sky like a bird with somewhere important to be. But there’s one invention that gives me a good deal […]
Why Most Email Marketing Fails — and 5 New Tips to Make Yours Succeed
How often do you open an email and immediately hit delete? You are not alone. Many businesses struggle with email marketing — either their messages get ignored, end up in spam, or worse, cause unsubscribes. I’m going to break down why email marketing often fails, and share 4 modern, tested tips that actually drive engagement, […]
Three Mistakes Organizations Make with Their SEO
Organizations often want their website to be ranked well for keyword phrases around their offering, not just around their brand. Yet too many of them make these three mistakes repeatedly. We recommend reviewing your site SEO campaign and, if you find one or more of them, take steps to correct them – or reach out […]
Did You Know? Digital Marketing Insights for Business Owners and Marketing Leaders
Digital marketing can feel like a whirlwind of acronyms, platforms, and ever-changing algorithms. Whether you’re a seasoned business owner or someone managing a marketing strategy, staying informed about lesser-known aspects of digital marketing can make a big difference. Let’s look at some surprising facts and figures that could reshape your approach to digital marketing. 1.Search […]
10 Steps you Can Take to Leverage Technology as the Cost of Business Rises
As the cost of doing business continues to rise, competition is intensifying. How can you leverage technology to monitor what your competitors are doing so you can stay one step ahead? Monitoring competitors’ digital marketing strategies is one way to identify opportunities for improvement and differentiation. Here’s a step-by-step approach you can take (or hire […]
Are You Missing A Piece of the Puzzle?
When it comes to digital marketing there are a number of pieces that have to come together all at once for things to really click. And, if you are missing just one piece of the puzzle, like whoever left this piece in our parking lot, you simply won’t be able to get the full picture. […]
The End of Cookies: Good Internet Marketing?
Pretty much everyone has heard of cookies. They are those (nasty?) things that track you on the internet, right? It’s just a part of internet marketing, yes? Well kind of. But they are also those nifty things that once you’ve logged in to a site mean that you don’t have to keep logging in. They […]
Opportunity Costs
Video on Digital Marketing
Understanding how your web site fits with your digital marketing is the first step to having success with your digital marketing
Remaining Relevant
There is a lot of news noise right now. Rioting around the world. Recovering from a virus. Murder hornets. How to reopen. Will there be a second wave causing another shutdown? Oh, and the US has now returned to space! How do you remain relevant with your customers and potential customers amidst all the calamity […]