Free Web Site Design- Bargain or Big Mistake?
You get what you pay for. We’ve all heard that before. And somewhere deep inside, we know it is true. But all these ads promise a great web site design and the cost is . . . well there is no cost. Sounds like a great deal right? Why would anyone pay for a web […]
Making Connections
Your web site is a networking tool. For most organizations, whether you make stuff, sell stuff, offer services or perform some kind of service for the community (as in non-profits), your standing in the community and your connections to your community are what makes business work. Often I talk with prospects who see their website […]
Channeling your Efforts
How can you stand out in an increasingly cluttered advertising space like the Internet? Paid search campaigns like AdWords can generate great, qualified traffic to your website. But because it works, the competition can be fierce and expensive. Ads on other sites might seem like a good idea but the increasing frustration of users with […]
Stuck in a Rut?
Stuck in a rut? Seem like 2016 just started but you can’t get moving? Make 2016 the year your website starts working for you. It should be an investment, not an expense. If your website isn’t driving sales or generating leads or sealing the deal, what is it doing? Do you even know? Here are […]
Letting the Client Discover the Answer
We’ve been designing sites for years and while we’re quite good at what we do, it always amazes me when we let the client discover the answer because it often isn’t the answer we thought of. A couple of years ago we were working with a private school. We asked them how their site fit […]
Begin with the End
Some of the complaints we’ve heard over the years: I tried a Facebook campaign. It didn’t work. Our website doesn’t really generate any business for us, it is just a brochure. I don’t’ know whether our website brings any business or not. My clients don’t have time to read blogs so I’m not going to […]
Becoming a Customer (Part 3)
There should always be a next step! And if that step is up to you, you had better carry through! A well-known Hollywood director said “Showing up is 80 percent of life.” Successful businesses often take that one step further – showing up is 90% of success. Our first two articles on Becoming a Customer […]
Becoming a Customer (Part 2)
Can your web site design (not the content) help you get more customers? In our first article on <becoming a customer>, we discussed the content aspect – having a clear call to action on your site. In this article, we are going to investigate whether the visual design elements of a site can help your […]
Becoming a Customer (Part 1)
Have you ever thought about how you interact with web sites? When we speak with potential clients, they rarely have stopped to think about how they want visitors to interact with their site. But what does it mean to become a customer? That, ultimately is what every business owner wants from their website. Social media […]
Looking Back or Looking Forward
Imagine starting a marketing campaign with the thought of “We don’t intend to get any business out of this.” Ludicrous, right? Yet nearly every time I sit down with a potential client, especially if they offer services instead of products, I hear “Our web site is more about closing the deal instead of getting leads.” […]