Building Better Web Sites
We often have people come to us looking for a web site and they start off with, “Here’s the content and here’s the logo.” That would be like starting off your home construction with interior design and where the furniture is going to be. To design a good web site, you need to start with […]
Web Site Usability
Once you have established your site on the Internet and have traffic coming to your site, what do you do? Your site must be usable. First question to ask yourself: What do I want people to do? Put another way, the question can be “What are the expected outcomes?” It isn’t always “more sales” but […]
Web Site Usability Testing
Have you ever tested your web site to see if it actually works? We’ve seen some beautifully designed web sites that just don’t work. This goes back, in part to my last blog on having a Call to Action on each page. But it also goes beyond that. Once you have a call, you have […]
Question 3: What do I want people to do when they get to my site?
OK, once you’ve got a plan (the goals for your web site) and you have a marketing plan (what will drive people to your site?) its time to figure out what you want people to do when they get to your site. This is a pretty basic concept and yet one that is often overlooked. […]
Designing Your Site with Users in Mind
We do a lot of web site redesigns. Often the goal is to spiffen up the image of the site with engaging colors and graphics. But we also end up making the site more usable as well. And it is amazing how many of us (yes, we’ve made some of these mistakes as well) don’t […]