Measuring the Success of your Company’s Social Media Marketing
I know a business owner who has complete command of his business numbers. He measures and analyzes the statistics of every aspect of his online marketing. He’s on top of making critical adjustments to his marketing plan on the basis of these numbers. When it comes to investing in social media marketing, for him, there’s […]
Are You Paying Attention?
Everybody is so busy. We have to – or at least we feel like we have to – multi-task throughout the day. But does it really work? This morning I realized that my fruit shake wasn’t going to keep me going until lunch time so while I was out and about I swung through McDonald’s […]
Think your website is good enough? Think again.
I’ve spent a lot of time networking with people in an array of businesses across several industry sectors. These are the decision-makers. The purse-holders. And these are the business owners shaken to their roots by the economy. The conversation begins with the usual exchange of what-do-you-do questions and answers. Since it’s my passion and it […]
Web Site Design Fundamentals
Would you build the foundation for your house and then begin to ponder what rooms you should put in the house and where the walls should go? Of course not. Yet when it comes to building a web site this is precisely the model that most businesses follow. First they build the site and they […]
Internet Marketing Through Web Site Design
Lots of folks start their web design with a logo and maybe some colors. Then they add some copy that seems appropriate and figure out how to navigate through the site and they’re done with the design. After they’ve finished, they’re ready for Internet marketing – maybe they’ll add a search engine optimization campaign or […]
Why Internet Marketing Works
While I’ve never been much of a numbers guy, I’m amazed about how easy Internet Marketing is because absolutely everything can be measured. So your goal is to figure out what to measure and then measure it. And the beauty of it is that small changes can reap LARGE effects. Let’s say that you have […]
Building Better Web Sites
We often have people come to us looking for a web site and they start off with, “Here’s the content and here’s the logo.” That would be like starting off your home construction with interior design and where the furniture is going to be. To design a good web site, you need to start with […]
Making Money in Tough Times: Five Tips to Stay Ahead
Is your business growing? Why not? If historical trends hold true, we should be coming out of the recession soon. Wouldn’t you rather come out poised to grow instead of scrambling to keep up? There are lots of things you can do to make money and grow, even when a recession might tempt you to […]
Web Site Usability
Once you have established your site on the Internet and have traffic coming to your site, what do you do? Your site must be usable. First question to ask yourself: What do I want people to do? Put another way, the question can be “What are the expected outcomes?” It isn’t always “more sales” but […]
10 Key Social Media Tools for Small Business
Social Media Marketing, promoting your business through internet social media, is a good idea for any business. One of the questions I’m asked most often is “How much time does it take?” and the companion complaint I hear is “I don’t have time for that.”My response to that is, what business is doing so well […]