Change Drives the Internet
The way the Internet works today, in January of 2011, is different from the way it worked in January of 2010 and so completely different from the way it worked in January of 2001 as to be completely unrecognizable. One of our clients made the comment “I hate old-fashioned web sites” the other day. And […]
Test Your Site across Browsers
When I worked in Tokyo (in the late 90’s) I remember looking at a web site affiliated with where I worked and it looked terrible. Worse than terrible. When I went to talk to the designer (this was not his job) I understood the problem even before we began to talk – he worked on […]
A Look Back, A Look Ahead
What did you measure this year? All of us measure the bottom line but what else? Did you measure the number of new customers / clients? What about number of leads and number of those leads that converted into clients? Number of sales online? Number of new newsletter signups? Number of fans or followers on […]
36 Ways to Market Your Web Site
Put your web site on business card Incorporate your domain name into your letterhead Buy an ad in other ezines or email newsletters Engage in online communities and make sure you include your domain where appropriate (like in your signature) Include a link to your web site in your email signature Build a corporate Facebook […]
Factors Affecting Your Web Site Success
ъглови дивани I went for lunch today at Heidi’s Brooklyn Deli in the Highlands area of northwest Denver. While I don’t go there frequently, I do like their food and atmosphere. But they are in trouble and they might not even be aware of it. While eating lunch I noticed a young man photographing the […]
Blogging: The Power of Now
People often ask me why is it so important to use a blogging software like WordPress. I try to explain the intricacies of RSS technology to them – not so really simple after all – at least not to some folks. But now I have a really simple demonstration. On Monday, September 13th I posted […]
9 Measurable Social Media Marketing Goals
It seems like I’ve been focusing a lot of my attention lately on helping understand or plan out their goals. Whether it be goals for a new web site or social media marketing goals, it is absolutely critical to have goals and then . . . wait for it . . . actually measure them. […]
Measuring the Success of your Company’s Social Media Marketing
I know a business owner who has complete command of his business numbers. He measures and analyzes the statistics of every aspect of his online marketing. He’s on top of making critical adjustments to his marketing plan on the basis of these numbers. When it comes to investing in social media marketing, for him, there’s […]
Are You Paying Attention?
Everybody is so busy. We have to – or at least we feel like we have to – multi-task throughout the day. But does it really work? This morning I realized that my fruit shake wasn’t going to keep me going until lunch time so while I was out and about I swung through McDonald’s […]
Think your website is good enough? Think again.
I’ve spent a lot of time networking with people in an array of businesses across several industry sectors. These are the decision-makers. The purse-holders. And these are the business owners shaken to their roots by the economy. The conversation begins with the usual exchange of what-do-you-do questions and answers. Since it’s my passion and it […]