Convergence

One of the cool things that I see happening again and again is the convergence that happens in Social Media. Personal and Professional lives converge and people make connections that never would have happened otherwise.

This has always happened in Face to Face networks but the obvious limiting factors in such instances are geography and room size. We’re limited to the number of people that are or can fit in the room and to the people who are in the area.

But online those two limiting factors disappear. This first hit me a couple of years ago when my friend Max, who organizes cool tours to exotic places told me how he posted something on his personal facebook page about a trip to Africa. His post wasn’t marketing in nature, it was along the lines of “Looking forward to the upcoming trip to Kenya”. The convergence happened when he booked a couple of spots on the tour by folks who saw his post.

I was conveniently reminded of how this convergence works when I posted, last week, on our corporate Facebook page, about how thrilled we were to be working with two new customers, a Lutheran Church and a Lutheran School. An old friend from Iowa saw that posting and invited me to a Lutheran conference in Florida in January. Seems like a no-brainer. Spend my time and energy networking in cold Colorado in January or spend it in sunny Florida. Hmmm. What should I do?

In the first instance Max’s personal sphere attracted new customers into his professional sphere. In the latter, my professional sphere overlapped into my personal sphere, creating an opportunity that wouldn’t have otherwise been there.

What does this mean? (a very well-known question in the Lutheran Church) It means what I have been telling people for years – don’t forget the SOCIAL part of Social Media Marketing – people want to know you personally, even if they’re doing business with you but also don’t forget the MARKETING part of Social Media Marketing. Often people don’t do business with you because you haven’t asked them to.

So I guess I’ll close this with our pitch – Partner – Engage – Convert. Lots of firms partner with their customers to engage web site visitors. And then stop. We help folks figure out how to convert their visitors into clients. Need help with this? Call Brian at 303 268-2245 to find out what else you can be doing.

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