EduNotes Blog

Losing at Search

I’ve spoken with several clients and colleagues about Search Engine Optimization lately. I am amazed at the wild misunderstandings at how to go about getting ranked well in the search engines.

One business owner I spoke with was quite excited about the concept of cross-linking (having two different web sites link to each other to help each of them improve their rankings). Done correctly, this is indeed a good way to improve your rank. But then he proceeded to describe what was little more than a link farm. If your site is linked to from a link farm, the search engines will toss you from their rankings completely. I tried to dissuade him from that path but don’t know if I was successful or not.

I spoke with another client who knew that he needed to have text on his web site because the search engines like text. The only problem is that his text was actually a part of a graphic (image file) so the search engines didn’t see any of his text. This meant he was not ranked for any words having to do with his business. When he learned that over 40% of all search is local, he was dismayed to realize the piece of the pie that he was missing.

Search engine optimization is a little bit science and a little bit art. To succeed (to get your site ranked well for key words) takes time. It takes time to understand the latest trends and technologies. It takes time to craft your site so that the content is in align with what the search engines look for. It takes time to build good links from other sites to yours.

So as you prepare your site for the search engines, give us a call to discuss your options.

SHARE THIS:

Google Office?

The word Office has come to mean a suite of productivity products from Microsoft that includes Word, Excel, Outlook and depending on your needs other programs like Access, OneNote and more. But Google, which has become a verb in its own right, is determined to give the Bill Gates and company a run for their money.

Enter Google’s Docs and Spreadsheets. This cool new “product” from Google lets you keep all of your data online so you can edit, retrieve, use your documents from anywhere. And yes, you can import your Microsoft documents and use or save them in Docs and Spreadsheets. But can you afford it? If you can afford $0, you can. Check it out and let us know what you think.

But there’s more to it than word processing and spreadsheets. What about email? Sign up for a free Google email account and you can manage your email from the same interface. And Google really does email pretty well. The interface provides you with all the bells and whistles of modern email clients from filters, to archiving and what about storage space? I’ve got 2.8 GB of space! That’s a pretty big mailbox.

Just like the old cable TV commercials though, I have to say “But wait! There’s more . . .” You can manage contacts, your calendar or group calendaring and much more. The docs and spreadsheets interface even lets me collaborate with others on a document. We can all login and work on it together.

It does sound pretty cool and I continue to learn more as I go, but . . . I have to confess I still use Microsoft and my testing of Office 2007 so far leaves me impressed with how they continue to improve upon their products.

SHARE THIS:

Managing your Information

I seem to remember a song with the lyrics “take time to make time”. I invite you to take a little time now to create extra time for yourself. I wrote previously about how SPAM is taking over our inboxes. There are a few concrete steps you can follow to take back your inbox and manage your information flow.

The easiest is configuring your mail server to tag incoming mail that it suspects is spam with an addition to the header. For example, my mail server uses spam assassin and I have configured it to add “SPAM?” to every header that it suspects might be spam. Then I configured my email client (I use Outlook 2003) to move every message with SPAM? in the header to the Junk Email folder. Now instead of having to wade through the junk in my inbox, I can quickly peruse the Junk Email folder to make sure that there’s nothing valid there and then flush them all away.

But there’s more you can do besides just managing junk. You can also set up rules and filters to copy and move messages around. For example, for most of my subscriptions, I have rules that move the incoming message into a specified subfolder instead of living in my inbox. For example, I belong to several Microsoft newsletters. When one of these newsletters arrives, Outlook looks at it and says “Oh, this is from Microsoft” and moves it my Microsoft folder. Then when I am ready to focus my attention on Microsoft newsletters, I can go and look in that folder.

You can set up rules or filters in any email client worth it’s weight. I’ve got about 20 different rules set up so that I can focus my attention on the unfiltered messages in my inbox when that’s the task I’m focusing on and then focus on the filtered messages when that’s what I’m focusing on.

SHARE THIS:

Unwanted Email

According to Postini (http://www.postini.com/news_events/pr/pr011007.php), the amount of spam we get in our inboxes is continuing to rise and is in fact rising dramatically. The question I often get is “Why”? Why would anyone want to do this and who, if anyone benefits?

The question has several answers. One is the “Technology anarchists” who delight in causing mayhem on the Internet. For the sheer pleasure of it, they go out and create viruses and spam to fill up the internet pipelines. I know that I have spent more time than I care to think of simply eliminating junk from my inbox.

Then there are the spammers that actually make money. Even if they only get a .001 response rate from their spam, if they send out 10,000,000 messages, they can make a lot of money. And they obviously don’t care who they inconvenience in the process.

Next there’s folks like you and me. If we don’t have our computers and networks sufficiently protected, the bad guys will use our systems for their launching grounds. They hack into our computers and use their network of 100’s or 1000’s of compromised computers to launch new spam and virus attacks.

There may not be a lot we can do about the first two answers but we can do an awful lot about the third one. First, you need to have a functioning firewall in place that blocks unwanted incoming traffic and monitors outgoing traffic (to alert you if there is unusual outgoing traffic). Next you need to make sure you keep your computer up-to-date with security updates. That used to just mean from Microsoft but now you need to check just about every program you have including Adobe Acrobat Reader and Java to make sure that they are all securely up-to-date.

Then we need to make sure that our computers and network devices have valid, up-to-date antivirus software on them. I am amazed at the number of small businesses that we work with that just don’t “get” the importance of protecting their data, their employees, and their customers by keeping antivirus software up to date.

And in 2007 an anti-spyware package is also essential. Many manufacturer’s now bundle anti-spyware with their anti-virus products but whether they’re bundled or not, you need this protection. Microsoft has a free anti-spyware program that you can download from their web site. It is called Defender.

Finally, we can all exercise a little caution when our surfing. If a web site is trying to download and install a program onto your computer, make sure you understand what it is and what you’re getting yourself into. Many sites have “handy” toolbars that you can use. Many of these are valid like the major search engine toolbars that actually improve your surfing experience. But others are designed to track what pages you visit and then “serve” you ads based on what sites you visit. Also take time to read the license agreement. Often buried deep is the key information saying that by downloading said program, you also agree to download and install another program that will, in effect spy on you.

SHARE THIS:

Weather and Technology

Ain’t technology great? We were pretty much snowed in for the better part of two days and yet we were never more than a couple of clicks from most of our network clients. Via technologies like Remote Desktop Connection and GoToMyPc, as long as both ends have an Internet connection, we are connected.

The Remote Desktop Connection isn’t as fully featured as gotomypc but it is fairly easy to set up. The essentials are:

  1. Running windows xp professional or higher
    The computer want to be the host (the one you will access), needs to be running Windows XP Pro (not home), Vista or Windows 2003 Server.
  2. Having a strong, secure password
    If you’re going to access your computer from the Internet, then others (such as hackers) could too. Make your password AT LEAST 8 characters long. Use letters, numbers and special characters.
  3. Knowing your IP address
    If your computer is hooked directly to the Internet via a cable modem, this is easy but hopefully you have a firewall or router between you and the Internet. In any case, the first step is to visit www.whatsmyipaddress.com. If you have a router or firewall you’ll need to open port 3389.
  4. Turning on Remote Desktop access
    This is an easy step. Just open the System Properties in the Control Panel and click on the Remote tab. Under Remote Desktop, check the box to Allow User to connect remotely.

Once those are done, on the computer you are trying to connect from, Click on Start, Accessories, Communications and Remote Desktop. In the Computer blank, type in the IP address you got from step 3 and click Connect. Type in your user name and password and you’re off and running.

 

SHARE THIS:

Online Marketing

We’ve been getting a lot of calls lately about SEO (Search Engine Optimization) and CPC (Cost Per Click) campaigns. Just today I had a gentleman ask about our rates for a CPC campaign. After I told him he said “I see that you also provide training, how much would it cost to train me to do the click campaign?” I told him and he changed the subject. A lot of businesses are spending big bucks are their web sites and then not going the extra mile to make the site successful. It doesn’t have to break the bank. THE single most important thing you can do on your web site is make sure that you actually use the terms you want to be ranked for.

I can’t tell you how often I have evaluated someone’s web site, we’ve discussed their key words and phrases and then I’ve asked, “Where did you incorporate these terms on your site?” and been met with a blank stare. I’m not talking about just posting a list of the key words. I’m talking about weaving the phrases into the content of your web site. I’m talking about wordsmithing your content so that it both reflects what goods and or services you offer AND uses your key phrases in such a way that visitors to your site can see that you do indeed offer what they were searching for.

SHARE THIS:

Technology Budget

Do you have a technology budget? You ought to. Technology is and should be separate from your office supplies budget. If you don’t plan for how and when to spend your technology dollars, you’ll likely end up spending too much on things you don’t really need on not enough on the things you really do need.

You should plan on spending about 2/3 of your technology budget on infrastructure, hardware and software. That ranges, depending on your needs from computers and printers to firewalls and MS Office to switches and cabling.

So what about the other 1/3? Training. If you take the time to learn how to  use your technology, you’d be surprised about how much more effective you can be. For example, Microsoft Office 2007 is coming out soon. With an hour or two of training on how it works and what the new features are, you could increase your productivity considerably.

Or even in your operating system. Take some time to learn how your files are organized so you can find them quicker. The internet is a big learning tool and a creature that needs some training to help you understand how to use. Invest in some time (and not necessarily paying for training) and you might be surprised. Most new software products  have introductory tutorials and advanced tutorials. Take some time to poke around and see what you can learn.

SHARE THIS:

5 Tips for Businesses this holiday season

  1. Employees will likely want to shop online – let them know it’s OK (if it is) to use work computers as long they use them outside of their normal work hours.
  2. Spam has an incredibly huge upsurge at this time. Just be aware of this as there is little that your email provider can do.
  3. If your business traditionally slows at this time of year, this might be a good time to do some extra computer training. Keep you and your staff abreast of your technology.
  4. Try not to succumb to the urge to get the cheap computers available this shopping season. The big makers are trying to get rid of excess inventory which means the clunkers that no one wanted to pay full price for are now cheap.
  5. Budget now for your technology for next year. If you’ve got computers purchased before 2003, they will likely need to be upgraded or traded out for newer models. Do you need to upgrade your Operating Systems (is you’re not using Windows XP SP2, you do [sorry Mac users, Microsoft still rules in business])? Are you getting the most of the tools you already own or do you need to invest in more training?
SHARE THIS:

Plan for Success

Web sites don’t grow on trees. But they are organic. You are putting real money into your web site and you should expect real results. What kind of results you can expect depends to a large degree on why you created your site.

Do you have an e-commerce web site? That is a great start for setting expectations. Beyond “selling stuff” though, you should set numerical targets. Depending on your product it might make more sense to set percentages (increase sales by 30%) or number of sales (5 more sales a week) or a dollar figure (increase sales $2000 / month). With clearly defined numerical targets, you can begin to track whether the site is effective or not.

But there are other plans you should set for your site. Are you planning to develop long term relationships with visitors? Create ways for your visitors to interact with each other or with you. Blogs, discussion forums, and voting are great ways to provide interaction with your clients.

Is your site strictly informational? Determine, on each and every page, what you want the visitor to do. Do you want them to call you? Email you? Fill out an online form? Download something? No commercial web site is “strictly” informational. You want your visitors to become your customers. Plan how that can happen and then measure the results.

Once you’ve got a plan and have started measuring, evaluate on a regular basis. If the results are not what you’ve planned for, determine what your next steps are. Do you need to change what you’re measuring? Do you need to change the design or layout? Are visitors not able to do what you want them to do?

If you would like assistance in planning for success for your web site, call EduCyber at 720-275-4646 and we will help you determine what your next step is. (See – we planned this article out to help you realize the questions and then to call us for help.)

SHARE THIS:

Web Page Titles

Do you judge a book by its cover? What about its title? A good title can certainly help you get a feel for the content. In the same way, having good titles for your web pages is very beneficial for helping visitors get to the right content.

One of the biggest reasons to have good, meaningful titles, is it helps the search engines determine what your site is all about. If the titles describe the content of the page, it helps reinforce the key word / key phrase idea that is absolutely crucial to getting ranked well in the search engines.

One of the worst titles you could possibly have for a page on your site is “Welcome to <your business name here>”. A couple of reasons why this is bad. 1) it tells the search engines nothing about what content will be found on the page. 2) if the page title shows up in the search results it provides no context for the searcher to determine if your page has the right information. 3) OK, more than a couple of reasons – Should a visitor actually bookmark your page, their bookmarks or favorites are likely to read “Welcome to” and then run out of room. The likelihood of that bookmark ever enticing them to return to your site is very low.

So what kinds of titles are good? If you own a hair salon and have three pages on your site, the main page, a contact page and a list of services, you might determine that these titles both accurately represent your business and contain the key phrases your customers search for: Main Page –“Hair Styling, Hair Cuts, Hair Care Products”, Contact Page – “Contact Your Hair Stylist or Barber”, and Services Page – “Haircuts, Hair Styling, Hair Coloring: All Your Hair Needs” would be pretty good choices.

Did you notice what was missing? That’s right the name of the salon doesn’t appear at all in the titles. Why? If you’re trying to get more or new customers, they aren’t likely to search for your business name but for generic phrases related to hair.

Need more help with the titles for your web site? Call EduCyber at 720-275-4646.

SHARE THIS:

We are proud members of many community organizations and chambers. See Our Community Involvement.

©1998-2024 EduCyber - All rights reserved. | 4251 Kipling Street, Suite 340 Wheat Ridge, CO 80033 USA | info@educyber.com