Make Your Site the Centerpiece

One of the most unusual aspects of a company having a web site is that the site can be a great marketing tool for the business but that site needs its own marketing plan (which should dovetail with a bigger company marketing campaign).

If you set your web site as the centerpiece of your marketing, there are a few simple steps you should take to make sure you get the most from it:

  1. Print it on EVERYTHING. Every piece of printed material that your company generates should have your web address (URL) on it. This includes:
    • Brochures
    • Business Cards
    • Letterhead
    • and even:

      • Invoices
      • Proposals
      • Contracts
    • Let people hear it. If a caller is sent to voicemail, make sure they know they can also contact you on the web at If your phone system lets you control what people hear while on hold, make sure your message comes out there and that it mentions your web site.
    • Another easy to take step that is too often overlooked is your email signature. Every email program lets you have an automatic email signature. Make sure you include your web site address in the signature.

    These are just three easy steps you can use to help you market your web site.


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