Does Social Media Drive You?

I came across an article on Mashable from back in November talking about how B2B social media is on the rise.

They make some interesting points that I consistently make with clients and in presentations. Basically the point is “Create a Plan” followed by “Do some exploring to find out what works for your business”.

While there are some interesting statistics and good analysis I must disagree with the quote that says “Why not use free social media tools?” There is no such thing as a free lunch and there sure isn’t any such thing as a free tool. There is a real cost to these social media tools. That cost can be measured in time and should also be measured in $$.

It really takes a professional to make sure your Social is done right. That doesn’t mean that companies shouldn’t be engaged in their own Social Media Marketing either. I don’t change the oil on my car but I do drive it. I don’t rotate the tires on my car but I know how to change a flat when it happens. I even took Auto Shop in high school. I know enough to know I should let the experts handle my car.

In the same way, companies should rely on their Social Media Marketing company to get them set up (I don’t build cars), start the processes going (I don’t work on my car) and then show you how to “drive” (I took Driver’s Ed back in the day): what to look for, where to turn, and what to do when something doesn’t go as planned.

Setting up Social Media is easy. Just like putting a new engine in your car is easy – as long as you know where the connections go and can connect them together in just the right way. Do it wrong on your car and it won’t start or won’t run right. Do it wrong on your Social Media and you might not get any followers or actually drive people away instead of attracting them. Groupon experienced a very red face after their super bowl commercial. They were trying to attract people and instead, because they belittled the struggles of the Tibetan people, drove people away. View the ad at

Of course there are different levels of Social Media Marketing as well, just like some folks drive Hyundai, some drive Fords, some drive Mercedes and others are driven around in Rolls Royces. If your company is in high gear, you might need somebody to “drive you around” in your Social Media Marketing – and there are businesses that can help you out with social media from A to Z.

And now it’s time for a little plug. EduCyber can help you whether you need help developing the plan, implementing the plan, or running the whole thing. Give us a call at 303 268-2245 to get started today.


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