Getting your web site ranked high in the search engines should be the goal of every site owner. And if you have carefully defined the niche that your business and web site serve, then it is that much easier to get that high ranking.
First you need to make sure the key words you want to be ranked for are actually used on your site. Sounds simple, right? Take a minute to consider the words your site should be ranked for and then look at your site. Have you used them?
Next it is a good idea to use those key words in the links on your site. For example, a store that rents tuxedos might have a page that explains how to rent a tux for prom. Rather than saying “Click here for prom tuxedos” link the actual text for prom and tuxedo like this “Need a tuxedo for prom?”
Third you should think about naming or renaming the pages on your site to match your key words. Instead of calling a page home.htm or page3.htm, give it a meaningful name like prom-tuxedo.htm. That will not only help you understand what page it is but it will also help the search engines identify what the page is about and what your site is about.
Using these three tips will help get you started on the road to getting your site ranked well. As always, give us a call if you’d like some help in this. We’re at 303-268-2245. Ask for Brian or Maki