Why Bother With Twitter?

I’m often asked why anyone in business would want to spend time tweeting. That question often comes from the very same people who spend lots of time in meetings and events with local business associations, chambers of commerce and other opportunities to meet new people or make connections with existing contacts.

Hmm . . . is what I think. I’m not sure why people don’t see the value of tweeting to friends, colleagues, vendors and customers (and in fact all of Twitterland). Here are the reasons I find time to tweet:

  1. I can connect with my known circle of friends and tell them about what is happening (remember, don’t tweet about what you’re doing but about what has your attention).
  2. I can read my circle’s tweets and join in the conversation, letting those folks know that I am engaged in their conversation.
  3. I can share my news – typically that I have posted a new blog article but also about things related to my company.
  4. I can meet new people who share my interests, industry, politics, religion and more.
  5. I can connect with potential employees or staff members.
  6. I can stay abreast of what is happening in the world and in my industry (I learned that Michael Jackson had died through Twitter and I learned that Facebook surpassed 350 million users via Twitter)
  7. I can do research on what my competitors are doing

Most importantly, I realize that Twitter is one more way to network but it is unique in the real-time information flow and the method of using it – I often go days without visiting twitter.com but a day very rarely passes without one tweet or interaction on Twitter.икони


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