Blogging: The Power of Now

People often ask me why is it so important to use a blogging software like WordPress. I try to explain the intricacies of RSS technology to them – not so really simple after all – at least not to some folks. But now I have a really simple demonstration.

On Monday, September 13th I posted a blog on Setting Rules for Social Networking. To be very precise, I posted it at 2:41 Mountain Time. Nine minutes later I received a Google alert telling me that “Brian DeLaet” had once again been found. . . you guessed it , from my blog that had just been posted.

That says, more eloquently than I can, why you want to leverage technology. And, I’ll put in a plug for our blog tool of choice: WordPress. WordPress is so nice because it is easy to install (most web hosts have an automated installer), is easy to update (usually just a one click update process) and had hundreds of plugins that help you do whatever you might want to do. The plugins themselves are easy even for beginners to get a handle on.

So why would a company want to blog? Let’s see . . . more people coming to visit your web site? More web site visitors inquiring about your services or products? More inquiries turning into sales?

With the speed at which information is made available, you can monitor the news and blog about what is happening as it happens. If you have a tree removal service, for example, you could blog about how important it is for those in mountain communities to leave sufficient space around their homes in case of fires like the Fourmile Canyon fire or Reservoir Road fire. This typically translates into a lot more traffic on your web site and to more tree trimming jobs.

Need help setting up a blog or hosting your blog? We can help. Call us at 303 268-2245.
 

 

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