The Importance of Establishing Goals for Digital Marketing

Bright IdeaAs digital marketing undergoes a revolution of change (along with just about every other aspect of our world) with AI leading the way, establishing clear and measurable goals is critical to success. Without well-defined objectives, marketing efforts can become unfocused, inefficient, and ultimately ineffective. Oddly, many business owners and marketers skip this foundational step. Here’s why setting goals is crucial and how you can effectively establish them for your digital marketing strategy.

Importance of Setting Goals

  1. Direction and Focus: Goals provide a clear direction for your marketing campaigns and help you understand what to and what not to do. They help in prioritizing tasks and allocating resources effectively, ensuring that every tactic you implement contributes towards the desired outcome.
  2. Measurable Success: By setting specific targets, you can measure the success of your campaigns. This helps in understanding what works, what doesn’t, and allows for data-driven decision-making.
  3. Accountability: Clear goals establish accountability, as progress can be tracked and evaluated against set benchmarks.

How to Establish Goals

  1. SMART Goals: Ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of a vague goal like “increase website traffic,” aim for “increase website traffic by 20% over the next three months.”
  2. Align with Business Objectives: Your marketing goals should align with the broader business objectives. We always ask new clients how their digital marketing fits into their broader marketing goals. If your company aims to expand into a new market, your digital marketing goal might focus on generating leads from that region.
  3. Analyze Past Performance: Review past marketing data to set realistic and informed goals. Understanding past successes and failures can provide valuable insights. If you don’t have past performance data, you should still set a goal to measure for.
  4. Regularly Review and Adjust: Digital marketing is dynamic. Regularly review your goals and adjust them as needed based on performance metrics and market changes. Most small and mid-sized businesses should review goals AT LEAST quarterly.

By establishing clear and strategic goals, you can ensure that your digital marketing efforts are purposeful and aligned with your business’s overarching objectives, paving the way for sustained growth and success.

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Accelerate Growth with Google Ads: Your Path to Success!

Unlock Ppc SuccessAre you ready to take your business to new heights?  Consider paid search as a way to jumpstart your sales process. Here’s how a strategic Google Ad campaign can connect you with your target market:

  • Targeted Reach:
    Reach your ideal audience precisely. Google Ads allow you to target users based on demographics, interests, and online behavior, ensuring your message resonates with those most likely to convert. This is particularly useful if you have geographic targets. But does require monitoring to make sure other geographic indicators don’t leak in.
  • Cost-Effective Advertising:
    Google Ads operate on a pay-per-click model, meaning you only pay when someone clicks on your ad. This ensures you get maximum value for your budget, with the flexibility to set your own spending limits. It takes constant monitoring to get your specific goals met – Google will often make recommendations that may increase your budget beyond your willingness to spend.
  • Real-Time Performance Insights:
    Gain valuable insights into your campaign’s performance. Track clicks, impressions, and conversions in real-time, allowing you to make data-driven decisions and optimize your strategy on the fly. This is one of the powerful benefits of a paid search campaign as you can make changes and tweak ads, keyword phrases, landing pages and more to get the best bang for your buck.
  • Boost Conversions:
    Drive action with compelling ad copy and strategic calls-to-action. Whether it’s website visits, form submissions, phone calls, newsletter signups or product purchases, Google Ads are designed to convert interested prospects into valuable customers.
  • Global Visibility:
    Expand your reach beyond borders. Google Ads provide a platform for global exposure, allowing you to connect with audiences worldwide and tap into new markets. For those organizations NOT limited geographically, Google Ads can be the way to connect with your target clients no matter where they are.

Why Google Ads Matter:

  • Immediate Results: Start seeing results and driving traffic shortly after launching your campaign.
  • Customizable Campaigns: Tailor your ads based on goals, audience, and budget.
  • Competitive Edge: Stay ahead of competitors by securing prime ad positions on Google’s search platform and, if appropriate, in their display and expanded network platforms.

Ready to Ignite Your Growth?

We are here to craft and execute a Google Ads campaign that aligns with your business objectives. Let’s propel your brand to new heights and achieve unprecedented success together!  #GoogleAdsSuccess #DigitalMarketing #BusinessGrowth

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Unleashing the Power of AI in your SEO campaigns!

Ai In Seo

In the ever-evolving landscape of SEO, Artificial Intelligence is the game-changer we’ve all been waiting for! Used properly, it can streamline processes, generate templates and get your first draft ready.

How AI Transforms SEO:

  1. Smart Content Creation: AI analyzes user behavior to create content that resonates, boosting engagement and SEO ranking.
  2. Predictive Analytics: Anticipate trends and adapt strategies for optimal search engine performance.
  3. Personalized User Experience: AI tailors search results based on user preferences, enhancing user satisfaction.
  4. Voice Search Optimization: Leverage AI to optimize for voice search, a rising trend in SEO.

The Future is Now! Embrace AI for SEO Success:

  • Stay ahead of the curve with AI-powered SEO strategies.
  • Boost rankings through intelligent content creation.
  • Optimize for voice search to cater to evolving user behaviors.

But don’t make these mistakes:

  1. Post raw, unedited AI: your users will likely notice and Google recently updated their algorithm to delist sites that are just using AI. It is great for first drafts, not final.
  2. Check the facts: if any data or quotes come up in the AI generated content, you need to check it
  3. Keep your data private: providing excellent prompts to AI leads to better content but don’t make the mistake of sharing your proprietary data – once it is out there, it is out there.

Ready to Elevate Your SEO Game?

Our solutions, using AI where appropriate, are tailored to keep your brand at the forefront of search engine excellence. Let’s redefine your digital presence together! #AIForSEO #DigitalTransformation #SEOInnovation

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Celebrating Innovation: EduCyber Launches WSArchitect.com and MobileWrenchFleet.com

We are thrilled to announce the launch of two cutting-edge sites that set a high standard for design: WSArchitect.com and MobileWrenchFleet.com.

WSArchitect.com: Moving from a dated website to a contemporary site that shows the breadth of their work from small projects to large, from feasibility studies and planning to interior architecture and building architecture.

The prior home page had a navigation menu, a logo and sliding banner that didn’t link to anywhere.

Before View
Before View

The new home page at wsarchitect.com has a new logo that actually builds before your eyes, a full page slider of their work and each slide links deeper into the site and has a call to action and then below that showcases more about their philosophy of building relationships, their projects, their team, and shows how they are engaged in the business community.

This Is The Newly Designed Site
This is the newly designed site

We are so pleased to have been able to work with – and continue to work with – the wonderful team at Wong Strauch  Architects. If you are in need of an architectural firm, give them a shout.

Following close on the heels of the launch of that site in late 2023, was the launch of mobilewrenchfleet.com. Working closely with Mobile Wrench Fleet, we were able to modernize and streamline their site, giving it some very engaging movement, writing a lot of new content and making the site much friendlier for search engines.Screenshot 2024 01 12 At 15 55 06 Mobile Wrench – Commercial Fleet Services Denver

This new site shows the range of services they offer, the locations they service and who utilizes their services. The site structure dovetails into all of their digital marketing efforts, especially the paid search campaigns that we are running for them.

Here’s a quote from the company president:
Work with them on overhauling our website and optimizing our PPC marketing. Website exceeded all expectation and was launched in a timely manner. The team worked and communicated in a seamless manner to get it done. PPC has cut in half the average cost of acquisition and enhanced follow through. EduCyber is the real deal.

If you are ready for a website upgrade, give EduCyber a call at 303-268-2245 ext. 4.

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EduCyber Launches Two Websites

Last year EduCyber began working with Community Table to modernize and streamline their website. Earlier this year we launched that new site and continue to work with them as their organization grows and changes.

Create unique icons to organize services

As a part of the project, we created some specific iconography to help navigate through the site and provide a sense of place:

Iconography

Use existing tools for better communication

We also made sure it was setup with Google translate to help their key constituencies, no matter their native language, better navigate through the site.

Access the most searched for content in seconds

Part of the process of streamlining the site included having two prominent buttons, one for directions and hours that shows that in a drop down from anywhere on the site and a donate button to quickly help donors get to the right place.

If you or your organization needs to reposition yourself to better serve your people and better communicate your message, give EduCyber a call.

View the site

Website for global audiences

We serve far more than that front range of Colorado. With clients in Illinois, Iowa, Nebraska and more. Just recently we launched a new website for Concordia Lutheran School of Omaha, a K-12 private school in Omaha Nebraska.

Concordia Omaha

Are you ready to redo your site?

Let’s Talk

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Connecting the Dots

Recently we have been using the phrase “helping businesses connect the dots” to their digital marketing. If you haven’t heard one of us talk about it, read on.

Many small and medium-sized business owners know they need to do something with digital marketing. At a minimum, they need a website. At best they have both inbound and outbound marketing strategies and processes that are driving traffic to their website and are converting them or drawing them deeper into the sales funnel.

But where do you start? The first dot to connect is understanding how your website fits into your overall marketing effort. Do sales actually take place on the site? Is the goal to get visitors to call? Would an interactive chat help close the deal? Can a well-placed, concise form capture enough information for someone in sales to contact the visitor? All of these questions (and a whole lot more) help to connect the first two dots and without connecting them, you’ll be left with an incomplete picture.

Once you have that connection, you can proceed to build a web site that facilitates that marketing (and perhaps sales) effort. Then it is time to connect the rest of the dots. Once the web site does what you want it to, how do you get people there? Will you be doing content marketing? Do you a customer base where email marketing makes sense? Should you be running search campaigns? If so, should you be focusing on organic search or on paid search (or both)?

And of course, you’ll want to consider how and where social media marketing fits with everything. For B2C you’ll want to carefully consider Facebook and Instagram. For B2B you’ll want to consider LinkedIn. But that is just three of hundreds of options. If you have or are creating videos, you’ll want to look into YouTube or Vimeo or Rumble or any of the other video options. If you are trying to reach a market that is always in the “now” you will want to see if Twitter is a good option.

So that is an overview of what we mean by helping businesses to connect the dots. We’ve laid out just a few of the numerous things that might be a good fit for you. If you want a customized plan for your business, give us a call at 303-268-2245. Not sure who to talk to? Try Brian at extension 4.

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EduCyber Launches New Website for Community Table an Arvada, Colorado Non-Profit

Arvada, Colorado, May 5, 2023 – EduCyber, a leading web development firm, is proud to announce the launch of a new website for Community Table, a non-profit organization dedicated to fighting hunger in Jefferson County. The new website, which can be found at www.cotable.org, is designed to enhance the organization’s online presence, improve user experience, and increase the community’s involvement in their mission.

The website features a modern design that is easy to navigate and provides visitors with information on how to donate, volunteer, and get involved with Community Table’s initiatives. Visitors can learn about the different programs and initiatives that Community Table has implemented to fight hunger in the community, as well as the impact of their donations and support.

“We are excited to have partnered with Community Table to build a new website that helps them further their mission of fighting hunger in the community,” said Brian DeLaet, CEO of EduCyber. “Our team is proud to have developed a website that will make it easier for people to donate, volunteer, and get involved with their important work.”

Community Table encourages everyone to visit their new website to learn more about how they can get involved and support the fight against hunger in Jefferson County Colorado. For more information, please contact info@cotable.org or 303-424-6685.

About EduCyber: EduCyber is a leading web development firm that has been providing high-quality web design and development services to businesses and non-profit organizations since 1998. The company’s team of experienced developers, designers, and marketers works closely with clients to deliver customized solutions that meet their specific needs. For more information, please visit ww.educyber.com or call 303-268-2245.

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How to Set Goals for Digital Marketing

Set Digital Marketing Goals
Hitting the target with your digital marketing goals

You need to set goals for digital marketing early in the process – not after you have created campaigns or begun implementing tactics. You should consider what you are trying to accomplish – what is the desired outcome of your digital marketing. Of course, for most folks, that is either more business or more leads.

What are the Benefits to Set Goals for Digital Marketing?

Setting goals is a great way to keep track of your progress towards reaching your business objectives. It helps you stay focused on your overall strategy by giving you something tangible to work towards. You can also use it as an opportunity to evaluate where you stand against your competitors. If you’re not sure if you’re meeting your goals, then setting new ones will help you figure out where you need to improve.

Setting goals allows you to see your progress over time which makes it easier to measure your success. This gives you more confidence in your results and increases your chances of achieving them.

It’s important that you don’t set too many goals at once because this could be overwhelming. The best approach is to break down your big goal into smaller, manageable tasks. For example, if you want to increase sales, start with one small task like increasing your social media following or email list size. Once you’ve completed these smaller tasks, move onto another one.

You’ll also find that setting goals will motivate you to achieve them. When you have a clear objective in mind, it becomes much easier to focus on the things that matter most.

Setting SMART Goals

SMART stands for Specific, Measurable, Attainable, Relevant and Time-bound. These five elements make up a good goal so let’s look at each one in turn:

Specific – Your goal should be specific enough to give you direction but broad enough to allow room for growth.

Measurable – Make sure your goal has a metric attached to it so you know whether or not you’re making progress.

Attainable – Don’t set yourself unattainable goals. Think about what would happen if you didn’t meet your goal. Would you feel disappointed? Or maybe even angry?

Relevant – Be realistic about your goal. Is it really relevant to your business?

Time bound – Make sure your goal isn’t open ended. Give yourself a deadline to hit your target.

If you’re struggling to come up with ideas for your goals, here are some examples of common digital marketing goals:

    • Increase website traffic (e.g. Facebook likes)
    • Increase brand awareness (e.g. Google rankings)
    • Increase conversion rate (e.g. signups)
    • Improve customer service (e.g. feedback scores)
    • Increase sales revenue (e.g. number of products sold)

Now that we’ve looked at the benefits of setting goals, let’s take a closer look at how to go about doing it.

Step 1: Define Your Goal

The first step in setting goals is to decide exactly what you want to achieve. Start by thinking about your business objectives and then ask yourself the following questions:

    • Is my goal attainable?
    • What do I want to achieve?
    • How will I know when I’ve achieved it?
    • What does my ideal future state look like?

Once you’ve answered all three questions, write down your answers. Now you have a clear idea of what you want to achieve, you can move on to the next step.

Step 2: Write Down Your Goals

After deciding on your goal, write it down. If you don’t already have a list of goals, start now! Here are some tips to ensure you make the most of this process:

    1. Start small. It’s tempting to think big, but starting off with smaller goals will help you build momentum.
    2. Break them down into milestones. For example, instead of saying “I’ll increase my social media presence”, say “I’ll post more content on Twitter“.
    3. Add deadlines. Setting deadlines helps you stay focused and motivated.

Once you have your goals and milestones written down and assigned deadlines to them, you’re ready to move on to the next step.

Step 3: Identify Key Performance Indicators

Key performance indicators or KPIs are measurable metrics which show whether your goals are being met. The best way to identify KPIs is to use data analytics tools. These allow you to measure success against specific criteria. Some of the most commonly used KPIs include:

    • Website Traffic – How many people visit your site per month? What pages get the highest traffic?
    • Social Media Engagement – Are users engaging with your posts? Do they share your content?
    • Customer Feedback – How satisfied are customers with your product or service? How much positive and negative feedback do they leave?
    • Leads / Sales Conversions – How many leads did you generate last week? How many of these went on to become customers?

As you can see, there are lots of different ways to measure success. You may choose to focus on one metric, such as lead generation, or combine several together. Whatever method you choose, be consistent. Once you set out to track key performance indicators, stick to it. Don’t change your strategy mid-stream if you find that one metric isn’t working as well as you thought it would.

Step 4: Measure Progress

You should always keep an eye on your progress towards achieving your goals. This means measuring your success regularly. To do this, you need to assign a percentage value to each KPI.

For example, if you want to increase your website traffic by 10%, you could simply multiply the number of visitors you had last month by 0.1. So if you had 100 visits last month, you’d expect to receive 110 visits this month.

If you’re not sure how to proceed, here are some examples:

Increase Website Traffic by 20%: Multiply the number of visitors you received last month by 1.2. So if you had 1000 visitors last month, you’d receive 1200 in the following month.

Increase Social Media Engagement by 50%: Multiply the total number of likes, comments etc you posted last month by 1.5. So if you had 3000 likes last month, you’d have 5000 in the following month. Remember to take into account any changes in activity over time.

Improve Lead Generation Rate by 25%: Multiply the amount of leads generated last month by 1.25. So if you had 500 leads last month, you’d generate 750 in the following month. Again, remember to take into account any fluctuations in activity over time. If you’re looking to improve your conversion rate, you should use a tool like Google Analytics to monitor your conversions.

Step 5: Adjust Your Strategy

Once you’ve measured your progress, you’ll know what needs to change as you set goals for digital marketing. For instance, if you found that only 1% of your leads converted, then you’d know that you need to work harder at generating more leads.

So now you know exactly where you stand, you can decide whether you need to make adjustments to your marketing plan. Maybe you need to spend less money on advertising or invest more time in social media promotion. Whatever the case, once you’ve decided which areas you need to adjust, you can start implementing them.

Conclusion

Digital Marketing is the process of promoting products and services digitally through online channels. It includes email marketing, search engine optimization (SEO), content marketing, social media marketing, influencer marketing, display advertising, web development, mobile applications, and much more. The ultimate goal of digital marketing is to promote your product or service in some online fashion. To do this well, you need to set goals for digital marketing.

Learn more about how EduCyber can help with your Digital Marketing

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Finishing Strong

Sometime in the first or second week of November, many business people slowly begin to checkout. It’s time for Thanksgiving and then Christmas and then New Years. It’s not time to close new deals or even to push to the finish on existing deals or projects.

But that is really just an excellent way to waste 1/10th of the year.

If it seems like your prospects or projects are beginning to taper off, here are five ways you can bolster your year and finish strong

  1. Review your website. Things change over the course of a year. Are the offerings / services / products displayed all still accurate? Anything new to add? What about personnel?
  2. Review your calls to action. Whether it is for your website or your social media presence or your online ads, are the calls to action generating action? If not, determine if you need more activity or better calls to action (or both).
  3. Check your traffic. If you have an established conversion rate (XX number of visitors generates X number of leads), is your traffic volume headed in the right direction? If you don’t know or don’t have a conversion rate, then you probably need to revisit #2 above. You should be able to measure visitors on your website, interactions on social media and how your brand and keyword phrases perform in search.
  4. Refresh your digital marketing goals. Social media, for example, can be a powerful tool for connecting with prospects but you need to have a clear plan. And remember, social media marketing is not a popularity contest. It isn’t the number of fans or followers but the quality of the connections and the way you interact.
  5. Hire a digital marketing firm to help you out. Sounds like a self-serving step but pause and consider. What are you good at? What do you enjoy doing in your business? If managing your website and your digital marketing is not high on the list, then why not turn to the pros who do enjoy it and are good at it?

Whether you are struggling to hold the line, growing like crazy or somewhere in-between, staying engaged all the way to the end of the year will yield benefits both for 2021 and to launch 2022 off to a strong start.

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Turn Your Digital Marketing Around

What Is The Core Of Your Digital Marketing Campaign?
What is the core of your Digital Marketing Campaign?

The core of digital marketing is your website. It is your website where you have the most control. You can publish content about what you do, what you offer, any special events or sales you have, interact with customers and pretty much whatever else you need it to do.

Other web sites might opt not to share your content or run your ads. Social media sites might change how their advertising works or what you can and cannot post. But you have control over your website.

So that is the starting place. But as you begin to build out a digital marketing campaign, the obvious first step is to set goals for your campaign. And those goals should be clearly defined and measurable.

The following are not goals for a digital marketing campaign:

  • I want to make my site look better.
  • It should have more pictures
  • I want to get more likes*
  • We will have more followers on Facebook*
  • I want a lower “bounce rate”*
  • I want to drive more traffic to my website.*
  • Can we make the pictures bigger?
  • We have a new logo
  • I want to be ranked number 1*

But the ones with asterisks could be turned into defined, measurable goals. What does make a good goal? It needs to be clearly defined so you can actually measure it. Here is an example of a clearly defined, measurable goal:

“We will get three qualified leads each month through our social media marketing campaign.”

Now we have a goal that we can measure and we can begin to lay out HOW we will reach the goal.  For social media, you must provide VALUE to the reader / viewer. You want to capture their attention and move them towards a Call to Action. You often seen tantalizing headlines online like “This Simple Trick Will Close the Deal Every Time”. While they are often bordering on the ridiculous, they keep doing them because they work. We’re not suggesting you go the ridiculous route but you can learn from these to make your headlines, images and content highly enticing and clickable.

The following are good goals for a digital marketing campaign:

  • We will get 10 more likes each week for our corporate presence on LinkedIn which will give us a wider audience each week and from which we will convert three of these into customers each month.
  • We will have 25 more followers on our Facebook account each month and increase click throughs to our website by 10 each month (this should be teased out a bit further even – . . . to our website by 10 and increase ecommerce sales by three customers)
  • People aren’t really going experiencing our site. We will lower the bounce rate and increase engagement so that we get more subscribers to our newsletter.
  • We have a conversion rate of .1% (we get a new customer for every 1000 visitors to our website) so we want to increase our traffic to 10,000 visitors a week so we get 10 new customers each week. We will accomplish this by being ranked in the top 10 for our five best key phrases.

As you can see from all of the good goals, we want to ultimately send visitors to your website and it is from there we need to convert them – whether conversion is making a sale, getting a form filled out, getting another newsletter subscriber or whatever your conversion point is.

So with your website being the center, your first step in digital marketing should be to make sure your site is optimized for conversion and that you are measuring the rate of conversion. With that baseline established, you can then set goals for any other campaigns you create and understand the value they are bringing.

Do you need help setting up your digital marketing? Give EduCyber a call at 303-268-2245 – ask for Brian.

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