Starting at the Top
To be successful in Internet Marketing or in any endeavor, it is important to think big and to face down the fear of failure. I’ve been thinking a lot about this lately. Hopefully this little story will make sense. My family plays pitch. We not only play it, we’re very very good at it. The […]
Plan for Internet Marketing
Internet Marketing, like any kind of marketing, needs to fit into the bigger picture of what you are trying to accomplish. There are three questions you need to ask yourself with any kind of Internet Marketing Campaign: How does this campaign fit into our overall marketing goals? How will we measure success? What step(s) do […]
Twitter Done Right
Twitter isn’t all fun and games. There’s some serious business happening among the tweets about Tiger and Charlie and what your accountant had for lunch. Business people want to know, “How can I use Twitter to build a following and promote my business?” Twitter Done Right! is EduCyber’s January seminar that will teach you how […]
Evaluating your Social Media Campaign
Question 10 of 10 Essential Questions for Your Social Media Marketing Campaign is “How do I evaluate the results?” If you planned properly this is an easy question. At the outset you should have set a measurable goal and set a time period. So now all you have to do is, when you hit the […]
Mixing Personal and Business in Social Media
Question 8 from 10 Essential Question for your Social Media Marketing Campaign: “How personal does the SOCIAL part need to be?” is one of those “It depends” kind of questions. While delivering a seminar on Facebook not long ago, one of the attendees remarked “But what if I don’t want to connect with people from […]
Tools to Improve Your Social Media Marketing
Question 7 from 10 Essential Questions for your Social Media Marketing Campaign: ” What tools are available to make my time in SMM more efficient?” can be answered in different ways. There are tools and then there are tools. Every day there are thousands (yes thousands) of blog entries and tweets about all the wonderful […]
Finding a Niche for Your Social Media Marketing
What niche social networking sites might be useful for my goals? Question 6 from 10 Essential Questions for Your Social Media Marketing Campaign brings some interesting insights that you might not have contemplated. Everyone knows about the big sites: Facebook Twitter LinkedIn Youtube MySpace But what about the little sites (or even not so little […]
Developing a Tactical Approach to Social Media Marketing
What tactics will help me accomplish my goals? The 5th Question in our 10 Essential Questions for Your Social Media Marketing Campaign sounds pretty straightforward. Because it is. And yet how many of us dive in without thinking of how we want to get where we’re going? Let’s say your goal is to drive more […]
EduCyber Presents on Twitter at Golden Chamber
Brian DeLaet of EduCyber will be presenting on “Twitter: is it Right for Business?” at Good Morning Golden for the Golden Chamber of Commerce on Tuesday, September 1 at 7 AM (yes, in the morning) Brian DeLaet, founder and CEO of EduCyber, Inc. will be addressing Twitter in the business context and speak to many […]
Leveraging Your Physical Network in Social Media Marketing
How can I leverage my physical network to help in Social Media Marketing? The 4th Question in our 10 Essential Questions for Your Social Media Marketing Campaign is a bit counter-intuitive in that we leave the cyber world for a bit. In your business or in your life you know people. Whether you’ve thought of […]