Tools to Improve Your Social Media Marketing

Question 7 from 10 Essential Questions for your Social Media Marketing Campaign: ” What tools are available to make my time in SMM more efficient?” can be answered in different ways.

There are tools and then there are tools. Every day there are thousands (yes thousands) of blog entries and tweets about all the wonderful tools available to help you leverage your Social Media Marketing time to maximum advantage.

This isn’t another one of those messages. Instead, let me tell you about two that I use and point you in the direction of finding others.

The tool that I use to tie things together is Friendfeed. Friendfeed lets you tie your various social media accounts together in such a way that you can post once to one account and the post will automatically be updated across all your accounts.  What does “all your accounts” mean? Friendfeed can talk to your blog, to Facebook, LinkedIn, Twitter and YouTube to name a few. If you use pictures, it can talk to Flickr and to Picasa. If you are into bookmarking and news, it will talk to delicious, StumbleUpon, Digg and Google Reader. In fact, there are currently 58 different sites that can be tied together through Friendfeed.

That sounds a bit overwhelming.  It doesn’t need to though. You can start with just a couple and still save time by using Friendfeed. Then when you’re ready to add, you can do so and tie them into Friendfeed as you add them to your repertoire.

The second tool I use and like is TweetDeck. While it sounds like it is just a Twitter application, it actually ties into Facebook and MySpace as well, allowing you to post once but push it to all those accounts. I only use it with Twitter but even then it helps. I have a personal account twitter.com/edubrian and a corporate account twitter.com/educyber and I can post to either or both at the same time through TweetDeck.

The power of TweetDeck comes from being able to create groups. I follow more than 1400 people but it works its power even if you follow a handful. For example, you can create a group called “My Industry” and add the people from your industry into that group. You can create a group called “Customers” and add your customers to that group. And so on. The simplicity of that makes life easier and will likely encourage you to follow more people because the flow of Tweets becomes more manageable.

What else is there?

Here are just a few links I found:

42+ Social Media Marketing Tools

4 tools for easier social media management

35+ Social Media Tools That Make Life Easier

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