Becoming a Customer (Part 1)
Have you ever thought about how you interact with web sites? When we speak with potential clients, they rarely have stopped to think about how they want visitors to interact with their site. But what does it mean to become a customer? That, ultimately is what every business owner wants from their website. Social media […]
Looking Back or Looking Forward
Imagine starting a marketing campaign with the thought of “We don’t intend to get any business out of this.” Ludicrous, right? Yet nearly every time I sit down with a potential client, especially if they offer services instead of products, I hear “Our web site is more about closing the deal instead of getting leads.” […]
Unanticipated Events and Internet Marketing
It is the middle of May and outside it is snowing. Like many here in Colorado I can only shrug and say “Colorado weather!” although I suspect many folks across this country could say “<insert_your_state> weather!” But as I ponder this unanticipated weather event, it reminds me how so often, in Internet marketing, we face […]
10 Reasons You Don’t Need a New Website
That’s right. I’m not here to talk you INTO buying a new web site. I’m here to tell you why you don’t really need one: You paid for a whole new web site five years ago Websites don’t generate new customers, good salespeople do that Somebody told me I’d have to write something called a […]
Listening to Your Web Site
Have you every stopped to listen? Really listen? I have often experienced situations where someone has a question and the listener is so sure they know the question and the answer that they haven’t really heard the question and end up giving an answer to a different problem. And I’ll confess that more often than […]
Formed for Success
A pixel? A color? Or More? For going too far we have the phrase “the straw that broke the camel’s back”. In a similar vein, bridges often have a sign announcing their load limit which conjures up interesting mental images about what testing they performed to determine those limits. But in a positive vein could […]
Is Your Site Performing?
Have you looked at the stats for your web site lately? If you haven’t you should. There are two sets of statistics I recommend looking at. One is the stats from your web logs – we like to use AWSTATS as they provide a nice overview of stats but also allows you to drill down […]
Giving Up
Over the weekend I saw an Internet Explorer 9 commercial. It caught my attention mostly because of the surprise I experienced. It has been clear for some time to me that Microsoft has given up on dominating the browser market. In 2003 Microsoft OWNED the browser market. They had driven Netscape into the ground and […]
Customer Service
How is your customer service? It is such an important part of every business and yet small businesses often fail to pay enough attention to it – curious since many of those same businesses will tell you that it is their customer service that sets them apart from their competitors. We’ve had cause to look […]
Web Site Bridge
I’ve been asked a lot lately what sets us apart from the competition. While we fill a distinct niche, it is often difficult to articulate how what we do is different from others. Today I’ll use a bridge analogy. This bridge on the right gets me where I’m going. It is very functional. One side […]