Are You Paying Attention?
Everybody is so busy. We have to – or at least we feel like we have to – multi-task throughout the day. But does it really work? This morning I realized that my fruit shake wasn’t going to keep me going until lunch time so while I was out and about I swung through McDonald’s […]
Think your website is good enough? Think again.
I’ve spent a lot of time networking with people in an array of businesses across several industry sectors. These are the decision-makers. The purse-holders. And these are the business owners shaken to their roots by the economy. The conversation begins with the usual exchange of what-do-you-do questions and answers. Since it’s my passion and it […]
Financial Advice and Social Media
One of the services we offer is Social Media Marketing Consulting. We’ve been speaking with a variety of financial advisors and insurance brokers. Most of them want to utilize social media marketing but they can’t. Like one (who probably has to remain anonymous or I’ll have to have a three paragraph disclaimer) told me just […]
Web Site Design Fundamentals
Would you build the foundation for your house and then begin to ponder what rooms you should put in the house and where the walls should go? Of course not. Yet when it comes to building a web site this is precisely the model that most businesses follow. First they build the site and they […]
Be Findable! The Small Business Guide To Location Social Media
EduCyber Presents Growing Your Business on the Internet Series: Thursday, May 27, 2010 “Be Findable! The Small Business Guide To Location Social Media” Pay online to reserve your spot >> Where are you? That’s not a metaphysical question. Are you and your business findable? Are you being found? Way back in 2007 Google told us […]
Eliminate Orphans
Some of you will think this is some sort of Dickensian entreaty to eliminate “the surplus population”. But it isn’t. I’m talking about orphaned web pages. A web page gets orphaned in much the same way a human does. It’s parent dies or goes away. Let me give an anecdote to explain both how it […]
Should You Quit?
What do you need to quit? Since I finished reading Seth Godin’s “The Dip” this week, I’ve been thinking a lot about quitting. No, I’m not quitting my business – I love what I do, but I am thinking about what tactics I’m using in business that aren’t working and determining how and what to […]
Internet Marketing Through Web Site Design
Lots of folks start their web design with a logo and maybe some colors. Then they add some copy that seems appropriate and figure out how to navigate through the site and they’re done with the design. After they’ve finished, they’re ready for Internet marketing – maybe they’ll add a search engine optimization campaign or […]
Recovering From Poor Internet Marketing
I have a friend who lies paralyzed in a hospital bed. A short while back he was involved in an accident and he will never walk again. I stopped by to visit him today. He was sedated but the good news is he has a tracheotomy. That never before sounded like a good thing but […]
Building Better Web Sites
We often have people come to us looking for a web site and they start off with, “Here’s the content and here’s the logo.” That would be like starting off your home construction with interior design and where the furniture is going to be. To design a good web site, you need to start with […]