Category: SEO

Five Reasons to Use an Email Newsletter

Putting a newsletter into email is easy.  Reaching people that want to be reached by you is so easy it feels thrilling! Really it does! Give it a try. Here are five reasons you should try it if you aren’t already:

  1. Low cost distribution: Sending out a hard copy newsletter can cost anywhere from $0.42 to $10.00 depending on how much work and postage you put into it. An email can be sent for nothing or next to nothing.
  2. Less focus on formatting: Instead of having to make the content fit the available space, you can just focus on writing good content.
  3. Ease of distribution: You don’t have to spend time folding and stuffing envelopes nor do you have to lick stamps and take it to the post office. Simply click send when it looks right and off it goes.
  4. Easy to post to your web site: Once you’ve taken the time to write good content, you should always post it on your web site so the Search Engines can index your content. In the same way you should always archive your newsletters on your site to keep that good content available.
  5. Easy to link your newsletter to your web site. For most folks, getting people to visit their web site is their goal. If someone visits the web site, they are more likely to make a purchase so why not put the first three paragraphs of your nine paragraph article in the newsletter with a Continue Reading link that goes to your web site?

So get off your backside and start writing. And start getting permission from people to send them your newsletter.

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Search Engines and URLs

Search engines from Google to Accona (yes, there’s a search engine called Accona) to Yahoo like to look at the URLs on your site. So you should pay attention to what is happening with your URLs. But let’s start at the beginning. What is a URL (sometimes pronounced U – R – L and sometimes pronounced like the name Earl)?

www.educyber.com/edunotes-blog/index.php is a URL. It is what appears at the top of your web browser when you are on a web site. www.educyber.com/edunotes-blog is another URL from our site. One thing to note is that for most sites, either index.htm or index.php will be a default page that shows up if you don’t type a file name. So www.educyber.com/edunotes-blog/ is the same as www.educyber.com/edunotes-blog/index.php.

So now that we know what a URL is, let’s take a look at how it can help you. As mentioned above, index.htm or index.php will be a default page that you need to have. After that you can name a page anything you want. You do NOT want to name a page index2.php or indexb.php. That tells you nothing at all about the content of your page.

Telling the search engines and your web site visitors about the content of the page helps them to understand what they will find on the page. This information is much more useful to the search engines than to visitors but then you’re more likely to get visitors if the search engines understand you.

Now let’s take another look at the EduCyber site for an example of what I’m talking about. Our navigation bar has a link that says Web Site Design. If you click that link, you go to this page: www.educyber.com/web/design.php. Notice that you’re in a folder called WEB and on a page called DESIGN.PHP. Those two pieces of information help search engines understand that is what the page is called.

As a final example, take a look at the URL in your browser as you read this blog. The last part of it reads /search-engines-and-urls/ which is also the title of this post. That helps to tell  the search engines what this blog post is all about.

The moral of the story is to use meaningful file names and paths when you create web pages and web sites.

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Title Tags for Web Pages

One of the things that many people overlook when creating their web site is coming up with good title tags.

First let me make sure we are on the same page. A title tag is the title of the page that appears at the very top of the browser window. For example, if you visit www.microsoft.com, you’ll probably see “Microsoft Corporation – Mozilla Firefox” or “Microsoft Corporation – Internet Explorer”, depending on your choice of web browser.

Now for Microsoft, that might be all you need. But for us little guys, we need to let the world know what it is that we do. Visit EduCyber.com and you’ll see the title “Denver Web Site Design, Internet Marketing, Web Hosting, Denver Search Engine Optimization.” Note that the name of the company doesn’t appear in the title. Instead we have let people know what it is that we do here at EduCyber.com.

Also, if you click on a link, such as the link to this blog, you’ll see that the blog page has a different title. The title here is “Search Engine Tips, Internet Marketing and Web Design: EduCyber blog”. Yes we have used the company name but notice that it doesn’t come first. Also note that every page on your web site should have a different title.

It appears, from a brief visit around the web site that a lot of companies want their site to be ranked high for “Welcome!”. You can often find Welcome in the title of web pages as well as having it be the first word of text on the main page of the web site. Do a search at Google for Welcome and see what I’m talking about.

What should you do? Write a list (10 – 50) of key phrases that you should be ranked for. Choose the two or three most important ones for the title of the main page. Look at the various pages of your site and craft a different title for each from your key phrases. Then do a search. Are you listed? If not wait a week and try again. This isn’t the end all to Search Engine Optimization but it can be one factor to help you get listed.

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Google Knows Everything

It was bound to happen. Google officially knows everything. They have indexed more than ONE TRILLION web pages. They announced this stunning bit of information last Friday on their official blog. If they’ve indexed that much, they must know everything, right?

Much is made of Google and the information they bring to your fingertips with just a touch of a key or click of a mouse. But just like a teenager or earlier 20’s college graduate, they’ve got a lot of knowledge but not  a lot of wisdom. “Knowing” lots of stuff and understanding what to do with it is a different matter. Take, for example, the valid complaints of SEO Expert Aaron Wall. In recent blog posts he has complained that ads on his Gmail account have been trying to entice him to date lonely married women because the content of his emails have been about his happy married life as he is a newlywed. Another complaint he had was about a new Google site that, simply because it is a Google property, trumps others sites in search.

I’ve taken to re-using my favorite Spiderman quote “With great power comes great responsibility.” when dealing with this issue. Google has been a tremendous success. They have built a powerful search engine that has changed the way we communicate and get information. They were definitely in the right place in the right time with the right idea. But as they have grown, they have tended to rely to heavily on their content (their knowledge) and not used wisdom to use this content in a manner that is healthy and consistent with copyright ownership.

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Twitter, Tweet, Twilight

Today, as the twilight settled round me on a cloudy and cool eve, I turned to my new favorite hobby, I tweeted my friends on twitter. When you connect with friends and send a message, you’ve just tweeted. Sure glad they didn’t call it tooting.

Twitter is fun. Take the ability to send text messages to your friends and colleagues and mix it together with newsletter blasts and you begin to grasp the thrill of Twitter. Add to it the skill of writing haiku and you get even closer. Twitter is a hybrid web appication texting application found at www.twitter.com.

I use it to connect with friends and colleagues in ministry. I also use it for business to stay on top of what gurus in the field are all about. For example, I can track Rev. Joe Burnham at www.twiter.com/joeburnham. I can follow Search Engine Optimization guru Aaron Wall at www.twitter.com/aaronwall. Follow all the tips for riding a wave of publicity at www.twitter.com/publicityhound.

Want to learn more? Sign up and follow me at www.twitter.com/edubrian.

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Google Continues to Dominate Search

According to Hitwise, last month Google accounted for nearly 68% of all search in the US. Wow. And if you compare the April numbers to March or to April of last year, you see that they are expanding their dominance.  That is the phenomenal part. Typically if a company creates a new niche and dominates it, other companies come in later to cash in on the good times and in the process they steal some of the market share. Google just keeps growing their share of the market.

Can you image what it would be like to “own” your industry or niche like that? Yahoo has less than 21% of the market (which is still pretty hefty) and MSN has fallen to less than 6.5% of the search market. Ask, while holding a smaller share, continues to grow their share. With Google and Ask expanding, MSN and the rest of the search engines are “taking it on the chin”.

Why do you think Google just keeps grabbing more of the market?

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10. How Can I Use Word-Of-Mouth Marketing to Improve My Web Site?

The 10th question in our 10 questions to ask when you’re ready to take your site to the next level is probably THE most important question around today. Word of Mouth marketing. I’m a pretty good customer. When I’m happy with a business, I will go out of my way to tell others about it. During any given month I might tell five to ten others about a business I like.

But we can translate Word Of Mouth Marketing onto the web in all kinds of powerful ways. Welcome to Web 2.0 and in particular the social nature of 2.0. There are lots casino online wiesbadenbaccarat online spielecasino online gamekostenlose casino onlinegames roulette spielenwww slotsonline europa casinokostenlose online casinojack black downloadflash casino gamesroulette downloadenblack jack online spielecasino spiele online spielen,casino spielen,spielen im casinoroulette casinoscasino tropez bonusonline casino lastschriftcasino roulette spielinternet kasinocasino video pokerspiel erlebniskasino spielencasino spiele mit echtem geldonline spiel raumcasino online hamburgkasino comonline casino betrugkeno online spieleslot machinescasino online comcasino im internetcasino online liveroulette lernenblackjack spieleonline casino slotswww casino spiele deslot maschinen spielenkasino onlineonline kasino spielonline gewinnspieleparty casinoonline spiele automatengames roulette online spielengames roulette onlinecasino online no deposit bonuscasino spiele,kostenlose casino spiele,online kasino spielcraps spieleninternet gewinn spielslotmaschine spielengratis kasinofreeware spiele casino of ways you can interact with others on the Internet in a meaningful way. When I say meaningful, I mean actual interaction with others, not just logging on, spouting off your sales pitch and logging off.

Here are three sites you can log into, create a profile, and find others of similar interests:

  1. Facebook.com
  2. Myspace.com
  3. LinkedIn.com

Visit the sites above to connect with others. Make sure you spend FIVE minutes a day logging in and communicating.
Here are three sites that have a slightly different focus that those above but allow you to establish your expertise on a given subject:

  1. Propeller.com
  2. Squidoo.com
  3. Scribd.com

Take some time on a daily or weekly basis and share your knowledge with the world. And be bold about putting your name or site address or product out there as you write.

Here are three social bookmarking sites you can use to generate additional buzz about your posts in the links above and about your own site:

  1. Digg.com
  2. Reddit.com 
  3. Del.icio.us

At first some of this might seem a bit arcane but if you spend just a “wee bit” of time on this on a regular basis, you’ll be very pleasantly surprised to see how the traffic starts beating a path to your web site.

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7. Is my site currently ranked in the search engines?

In this seventh question in the 10 questions to take your web site to the next level, we look at how to determine whether your site is ranked or not.

A simple search can show you if your site is ranked in the top 10 or not. But you have to know what people are searching for. For example, we recently redesigned the smithlaws.com web site. A part of that redesign was preparing it for the search engines. Through one of our research tools (Nichebot), we discovered a combination of key words that people are searching for none of the competition is optimizing their sites for. We’ll just come right out and tell you. The law firm of Kevin C. Smith is a personal injury law practice. One of the terms we were researching was denver workers compensation lawyer. The research showed that adding Pinnacol (the state of Colorado’s largest worker’s comp insurance company) to the phrase could get some highly targeted traffic, we knew we were on to something.

So when you ask yourself “Is my site ranked?”, you need to think carefully, “ranked for what?”

Doing keyword research is very important but you can also get get ideas about how your site ranks for key phrases by examining your web statistics. Google analytics or awstats are two methods that we use to track what happens on sites. By looking at the stats, you can see what people are actually searching for in the search engines when they click through to your site. This information can be used to figure out if and how your site is ranked. This in turn can help you determine how and what search engine marketing strategies you need to implement in your site.

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6. What words do I expect people to have searched for when they click through to my site?

Now the conversation turns very clearly to Search Engine Marketing (SEM). There are many facets to SEM. Two of the biggest are Search Engine Optimization (SEO) and Pay Per Click (PPC).

So first you must determine what key words your customers search for. Notice how I worded that. Not what you think they search for but what they actually do search for. Many business owners are so focused on what they are selling that they don’t take time to realize what their customers are buying. For example, a hair stylist might think she is selling “professionally styled hair” while her ideal customer might be searching for “good haircut” at a “good price”.

There are several good free tools that will help you determine other related keywords. We really like and recommend the Google Adwords Keyword Tool. When I visit this site and type in “good haircut” and then add one more word so that I don’t get jobs in Australia or Alaska: “Denver”. The tool returns 34 possible other words I should look at. Some are obvious like “beauty salon haircut” and “best haircut Denver” but there are a few very nice surprises there as well, like “prom haircut” and “wedding haircut” that would probably be very customers.

The beauty of this tool is that you can also see what the competition is for a certain keyword. If you find some that have lots of searches but little competition, you have just found a niche that you can capitalize on.

Work with your website designer to optimize your site and then you are ready to with SEO and PPC. We’ll deal with both of these with the next question.

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Question 5: What will keep people coming back to my web site?

This question has a simple answer. In a word “Good content”. OK, that’s two words. Taking the time to write or get good content on your site is the single best way to keep people coming back. A larger site with lots of visitors can create a forum where people can come to create community. If your site is smaller, this can be counter-productive though.

Having a stale site, with out any fresh content, certainly isn’t going to help people come back although it might not hurt your search engine rankings. But having a fresh site with new or regularly changing content will provide a hook that keeps people coming back for more.

Here are 5 ways you can provide people a reason to keep coming back:

  1. Offer seasonal / monthly / weekly specials for your products or services.
  2. Become an expert in your field. Publish an e-newsletter demonstrating your expertise.
  3. Write your very own web blog – (blog). It isn’t nearly as difficult as it may sound and it is another way of becoming an expert in your field while also demonstrating your mastery of cyberspace.
  4. Write articles for other web sites. There are article directories that would be happy to help you share your expertise.
  5. If you’re not a writer, you can get good articles from a variety of sources and post them to your web site.
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