Five Reasons to Use an Email Newsletter

Putting a newsletter into email is easy.  Reaching people that want to be reached by you is so easy it feels thrilling! Really it does! Give it a try. Here are five reasons you should try it if you aren’t already:

  1. Low cost distribution: Sending out a hard copy newsletter can cost anywhere from $0.42 to $10.00 depending on how much work and postage you put into it. An email can be sent for nothing or next to nothing.
  2. Less focus on formatting: Instead of having to make the content fit the available space, you can just focus on writing good content.
  3. Ease of distribution: You don’t have to spend time folding and stuffing envelopes nor do you have to lick stamps and take it to the post office. Simply click send when it looks right and off it goes.
  4. Easy to post to your web site: Once you’ve taken the time to write good content, you should always post it on your web site so the Search Engines can index your content. In the same way you should always archive your newsletters on your site to keep that good content available.
  5. Easy to link your newsletter to your web site. For most folks, getting people to visit their web site is their goal. If someone visits the web site, they are more likely to make a purchase so why not put the first three paragraphs of your nine paragraph article in the newsletter with a Continue Reading link that goes to your web site?

So get off your backside and start writing. And start getting permission from people to send them your newsletter.


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