EduCyber Presents Growing Your Business on the Internet Series:
Wednesday, November 3, 2010
“Internet Marketing for the Decision-maker”
Pay online to reserve your spot >>
You havenâ€™t got time to do SEO but you know your company should probably be doing something. Right? But if you outsource your Internet Marketing â€“ whether it be Search Marketing, Social Media Marketing, Conversion Optimization, whatever is best for your company and your web site â€“ how will you know youâ€™re getting good value?
In this 90 minute seminar Brian DeLaet, CEO of EduCyber, will explain the five basic questions you should ask about ANY Internet Marketing. Hold your marketing firm accountable by asking them these questions. Make sure they can address them to your satisfaction
Does it make sense to drive traffic to your site if your site isnâ€™t ready to turn visitors into customers? Does a paid search campaign make sense for your goals or would it be better to be visible in local search? Should you be running multiple campaigns (organic search, paid search and social media, for example) all at once? Come to this November 3rd seminar to make sure you get the most out of your Internet Marketing.
Who should attend this seminar?
If you are responsible for making Internet marketing decisions in your company, you should come to this seminar.
Location: 4251 Kipling St.
(2nd Floor Conference Room)
Time: 8:30 – 10:00 am
Cost: $19.95 (includes a light breakfast)
Pay Online To Reserve Your Spot Today!
36 Ways to Market Your Web Site
- Put your web site on business card
- Incorporate your domain name into your letterhead
- Buy an ad in other ezines or email newsletters
- Engage in online communities and make sure you include your domain where appropriate (like in your signature)
- Include a link to your web site in your email signature
- Build a corporate Facebook page and post interesting information that links back to your site.
- Include a link to your site in your Twitter profile
- Include a link to your site in your Facebook profile
- Include a link to your site in your LinkedIn profile
- Include links to your site in your Tweets where appropriate
- Exchange links with a related site
- Develop an affiliate network where others get paid to market your site.
- Create press releases for anything new: staff, location, service, product, etc. BeÂ Â Â sure to mention the web site as the source for more information
- Write on your blog regularly (if your blog isnâ€™t on your web site, include links to your site in each blog entry)
- Create an informercial video about something relevant to your company. Upload it to video sites like YouTube. Make sure the video finished with a link to the site and that the site is mentioned in the description.
- Create a podcast on a relevant topic and donâ€™t forget to mention your web site in the audio.
- Use email marketing (like iContact or Aweber) to regularly communicate with your customers. Include links back to your web site
- Write guest blogs for other sites with links in the bio back to your site.
- Buy an ad in the local newspaper with your domain name as a prominent part of the ad
- Create a TV commercial and buy some spots on local TV. Include your URL in the ad.
- Run a radio ad that mentions your URL
- Create an amusing video that highlights how your company solves problems and make sure the video links to your site. Upload it to Youtube.
- Share company videos that youâ€™ve uploaded on Twitter.
- Share company videos that youâ€™ve uploaded on Facebook.
- Create a PowerPoint presentation about something your company is good at. Include your URL. Upload this file to a site like SlideShare.
- Create a new award like â€œBest <your industry service or product> in <your area>â€. Advertise it on your web site asking for submissions / nominations.
- Create a press release to go with this new award and send it out to news organizations, pointing them to your site for more information.
- Use an email blast to all your subscribers to announce the new award and point them to the site for details.
- Read other blogs. Engage in that community by leaving comments (with a link back to your site)
- Devote time to write a really good white paper on a hot topic in your industry. Provide this as an incentive on your web site for users to sign up for your newsletter.
- Advertise this white paper on social media sites.
- Post the white paper download info on sites you have access to â€“ donâ€™t neglect chambers of commerce and other business organizations. Theyâ€™ll often share your info for free.
- Offer a free seminar on a popular or useful topic. Post the details on your site and then refer people to the site for details.
- Use social media to promote your seminar and direct people to your site.
- Engage in or start a group on LinkedIn regarding your industry (better to engage in existing groups) or area of expertise. Establish yourself as an authority and regularly link back from the group to a pertinent part of your web site.
- Blog about current events and tie them back into your topic.
|People keep asking what we did to become Wheat Ridge’s 2010 Business of the Year. We don’t know for sure. Perhaps it is because we’ve been a Wheat Ridge-based business for 12 years. Maybe it’s because we care about our customers and work hard to let them know we care.
Or perhaps it’s because we get engaged in the community, supporting events like the Wheat Ridge Carnation Festival and the high school newspaper. Perhaps it’s because we actively work to make the businesses in Wheat Ridge more successful, working with organizations like Wheat Ridge 2020 and Enterprise Wheat Ridge.
Whatever the reason, we are honored to have been named Business of the Year and, if you missed the opportunity to help us celebrate, invite you to stop by and check out our award.