Web Site Bridge
I’ve been asked a lot lately what sets us apart from the competition. While we fill a distinct niche, it is often difficult to articulate how what we do is different from others. Today I’ll use a bridge analogy. This bridge on the right gets me where I’m going. It is very functional. One side […]
Change Your Perspective
I just took a look at my schedule. Next week I have lunch with Brian DeLaet twice. The problem you see is that I am Brian DeLaet. Two different colleagues have sent me calendar invitations to have lunch with them. The problem is they didn’t think about it from my perspective. So my calendar now […]
Radical Refresh
Is your brand / web site / logo old? Afraid it is getting boring? Sometimes it can be a good thing to radically refresh who you are so a new crop of customers can find you. Take your favorite old comic book characters, for example. DC Comics has radically refreshed their lineup of comics, not […]
Wheat Ridge Fire Department Web Site
икони на светциThe newer, friendlier Wheat Ridge Fire Department web site is live! The crisp, clean look fits nicely with the way Wheat Ridge citizen’s view the fire department. New features include an automated ticker showing recent calls so die-hard fans of the fire department can stay up with what is happening and where; instead […]
Is Groupon Right for Your Business?
иконографияикониI’ve spoken with a couple of different businesses that have used Groupon, with mixed results. As a consultant that businesses to turn for advice on Internet marketing, in most cases I would NOT recommend using Groupon. A recent imedia article only served to confirm my thoughts that Groupon can cause more harm than good. Most […]
Top Five Mistakes in Web Design
With the explosion of the web – from new sites to new friends / pages on Facebook to new followers on Twitter and new connections on LinkedIn, there are distractions and sites screaming out for our attention all over the place. So how does a professional website design agency do it right? Well here are […]
Click
Sometimes that is all it takes. Click and all the pieces fall into place. In our case that is usually what happens. We intentionally go after those “Click!” moments as that is when we know that we’ll be working with a new customer / partner. Click happens when your internet marketing goals converge perfectly with […]
Good Design Can Get in the Way of a Great Web Site
One of the most common mistakes in web site design today is the design itself. The most common “abuser” of this is the firm that comes out of the graphic design world and decides to start doing web sites (but there are other perpetrators as well). How does this happen? It’s simple actually. A stunningly […]
Choosing a Domain Name
There are still good domain names to be had if you are looking either to start a new business or to claim a better domain name for your existing business. First let’s examine why it is important to choose a good domain name. Say you were a church called Mt. Zion Christian Church. You decide […]
Templates and Web Site Design
There are web sites that are built on templates and then there are template web sites. Which would you prefer? Many of our clients are uneasy with building a web site using a template – seems like anyone could do that, right? The answer is ‘ You’re absolutely correct.” Templated web sites abound. I live […]