Is your brand / web site / logo old? Afraid it is getting boring? Sometimes it can be a good thing to radically refresh who you are so a new crop of customers can find you. Take your favorite old comic book characters, for example. DC Comics has radically refreshed their lineup of comics, not tossing the colors but making them more relevant to a new generation.
If a company with such well known characters as Superman, Batman, Flash, Aquaman and Wonder Woman can do it, so can you.
Here is what DC seems to be doing right:
- They are keeping the familiar characters
- They are delivering their content old style (in comic books in stores) and new style (digital delivery)
- They’re bringing the stories that were started in the early to mid 1900’s up to date.
- They’re introducing some new characters along with “refreshing” the old characters.
What does this mean for you? Take a look at your brand. How is it evidenced in your logo? In your print materials? In your web site? In your interactions with customers?
How have your customers’ needs changed? What do they need now that they didn’t when you started your brand / business? How can you meet this new need?
Keep this discussion at a high level and paint in broad brush strokes. Consider how you want people to interact with your brand – should they be buying branded clothing? Downloading your app? Friending you on Facebook? Commenting on your blog?
Take this information and carefully consider whether you can meet the needs of your current consumer by: making small changes, doing a remodel, or doing a radical refresh that will bring out a new vision of what you company does and how it responds to customers.иконииконописikoni