EduNotes Blog

Change Your Perspective

I just took a look at my schedule. Next week I have lunch with Brian DeLaet twice. The problem you see is that I am Brian DeLaet.  Two different colleagues

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Convergence

One of the cool things that I see happening again and again is the convergence that happens in Social Media. Personal and Professional lives converge and people make connections that

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The Internet Comes Alive

Well really it is your computer that is getting livelier but it sounds better (scarier?) to say the Internet. I have asserted for years that my kids will be able

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Are You Throwing Money Away?

I often hear comments like “We tried Facebook and it didn’t work” or “I spent $4000 on Google AdWords and didn’t get anything”.  The first question I ask is “What

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Radical Refresh

Is your brand / web site / logo old? Afraid it is getting boring? Sometimes it can be a good thing to radically refresh who you are so a new

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Is Groupon Right for Your Business?

иконографияикониI’ve spoken with a couple of different businesses that have used Groupon, with mixed results. As a consultant that businesses to turn for advice on Internet marketing, in most cases

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Click

Sometimes that is all it takes. Click and all the pieces fall into place. In our case that is usually what happens. We intentionally go after those “Click!” moments as

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