Having good fresh content for your site is vital for keeping people coming back to your site and to make your site relevant. Google gets this pretty well. So know they have Google Web Elements. Essentially web elements lets you take different content from Google and display it on your site.
Since Google excels at search, I decided to see how difficult it would be to integrate Web Elements into a page at Educyber.com. Our Social Media Marketing Page hasn’t been updated in more than a month so at the Web Elements home page I clicked on News. Choose the size I wanted typed in Social Media in the Create one field, copied the code, pasted it into www.educyber.com/web/educyber-social-media-marketing.php, uploaded it and “Ta Dah” I was done. (Go ahead and check it out – scroll to the bottom of the page)
Now I don’t really like this kind of integration because if anyone clicks the link that Google displays, they go away from my site and off to someone else’s. That can’t be good for business, can it?
But there are some useful features that can work for your site. For example, you can embed a Google Calendar onto your site. So, say for example you hold regular events, meetings or seminars. You can create a Google Calendar, make it public and then pull your calendar onto whichever page(s) on your site you want.
Or if you have a powerpoint presentation that would be beneficial to share with your web visitors, choose Presentations, upload your presentation (or link to someone else’s), then copy the code and paste into your web page – Presto! You have a web presentation.
All in all, Web Elements is a useful application – one of those “Why didn’t I think of this?” kind of tools that can help you engage your web visitors.