Web sites don’t grow on trees. But they are organic. You are putting real money into your web site and you should expect real results. What kind of results you can expect depends to a large degree on why you created your site.
Do you have an e-commerce web site? That is a great start for setting expectations. Beyond â€œselling stuffâ€ though, you should set numerical targets. Depending on your product it might make more sense to set percentages (increase sales by 30%) or number of sales (5 more sales a week) or a dollar figure (increase sales $2000 / month). With clearly defined numerical targets, you can begin to track whether the site is effective or not.
But there are other plans you should set for your site. Are you planning to develop long term relationships with visitors? Create ways for your visitors to interact with each other or with you. Blogs, discussion forums, and voting are great ways to provide interaction with your clients.
Is your site strictly informational? Determine, on each and every page, what you want the visitor to do. Do you want them to call you? Email you? Fill out an online form? Download something? No commercial web site is â€œstrictlyâ€ informational. You want your visitors to become your customers. Plan how that can happen and then measure the results.
Once you’ve got a plan and have started measuring, evaluate on a regular basis. If the results are not what you’ve planned for, determine what your next steps are. Do you need to change what you’re measuring? Do you need to change the design or layout? Are visitors not able to do what you want them to do?
If you would like assistance in planning for success for your web site, call EduCyber at 720-275-4646 and we will help you determine what your next step is. (See â€“ we planned this article out to help you realize the questions and then to call us for help.)