Question 2: How do I expect people to find my site?

As we continue to examine the top 10 questions each business owner needs to consider when taking their site to the next level, we look at question 2: How do I expect people to find my site?

The Kevin Costner approach in Field of Dreams does not work. I can’t tell you the number of times I’ve spoken with people who honestly believe “If I build it, they will come.” But it just isnt’ so. If you want to get people to come to visit your site, you have to have a plan to market that site.

Here’s a quick list of ways you can plan for traffic to your site:

  1. Make sure every piece of paper and email you generate lists your web address
  2. Run a Pay Per Click campaign in one or more of the search engines
  3. Provide an incentive for current or past clients to come and visit – include that in your newsletter
  4. Get others to link to your site (this can be as easy as picking up the phone and making a call or as easy as offering the right partner a small amount to link to you)
  5. Ensure that your site is optimized for search engines like Google, Yahoo and Live
  6. Get involved in social bookmarking and bookmark relevant pages in your site
  7. Highlight your site in any print advertising you do
  8. Create a blog on your site and post to it regularly so that people have a reason to come back

These ideas are just intended to help you get the creative juices flowing. The important thing is that you have a plan for your site and then you go about implementing that plan.

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