Should You Quit?

What do you need to quit?

Since I finished reading Seth Godin’s “The Dip” this week, I’ve been thinking a lot about quitting. No, I’m not quitting my business – I love what I do, but I am thinking about what tactics I’m using in business that aren’t working and determining how and what to quit.

Sounds easy right?

Think again.

It was easy for me to tell a customer not to spend time and money redesigning his site but instead to spend that same amount of time writing blogs for his site. He wants to increase visitors and getting good content out there via his blog is the best way.

But the hard part is determining what is working. I’m considering joining a new networking group. One person I spoke with said in nine years that he never got a customer from the group. But in this, his 10th year, he got two and for his line of business, that is an excellent ROI.

I’ve had a similar experience, participating for years in a group before my investment pays off. So how do you know what to quit and when? How do you know when to stay, to gut it out through the dip because the reward is so great?

Seriously. How do you know?

Share your thoughts.


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