Lots of folks start their web design with a logo and maybe some colors. Then they add some copy that seems appropriate and figure out how to navigate through the site and they’re done with the design.
After they’ve finished, they’re ready for Internet marketing – maybe they’ll add a search engine optimization campaign or a paid search campaign (like Google AdWords). The more internet savvy ones will even develop a social media marketing campaign.
But the design and the marketing aren’t planned out together.
That’s a mistake.
You have to start with a firm foundation. What better foundation for a web site design that your marketing goals? Start with the result in mind and you’ll build a solid site that not only complements your business but actually drives it forward.
Three Questions to consider as you build your foundation:
- What is the main call to action throughout the site?
- How do the various pages flow or drive the visitor towards the call to action?
- How can I forget about the features and focus on the benefits (which is what the customer really wants anyway)?