Blogging Basics

ХудожникИконописWas part of your New Year’s resolution to get back to blogging? Most of us know it is good for business. It keeps your site fresh. The search engines love new content. It helps you think about your business.  But you’re just not sure what to do next?  Here are some helpful hints:

Post REGULARLY (AT LEAST twice a month)

  • Write about what you do
  • Write about what you know
  • Write about the questions you answer regularly
  • Write about what is happening related to your industry
  • Feature projects you’re working on


  • Photos
  • Videos
  • Graphics to illustrate your point

Search Tips

  • Use  key words in the Title
  • Make sure the permalink has keywords in it
  • Tag each post with 2 – 5 tags
  • Categorize each post with 1 – 3 categories


  • Write several blogs at once
  • Schedule them to go out over the next several weeks
  • Never wait until the deadline for posting to write several more

Икони на светциХудожник


Blogging and Consistency

You’ve heard the old adage that the road to heck is paved with good intentions. That appears to be especially true when it comes to blogging. During the design and development phase of sites we have customers who are all excited about the opportunity to blog.

Then reality (and life) sets in. And that blogging thing gets pushed to the bottom of the heap. After all, I’ll get to it when I have time. But then you never quite get the time. And the blog grows stale before you’ve even really started it.

Sound familiar?

Here are a few quick thoughts about blogging and consistency.

  1. The bare minimum you should blog – can’t stress enough that this is the bare minimum – is twice a month. Less than that and it isn’t really blogging.
  2. We recommend at least once a week. One of our customers blogs several times a week and their traffic has gone up around 400% in the last year.
  3. Blogs don’t have to be long – they aren’t college research papers. A good blog post can be two to three paragraphs.
  4. Write about what you do – that way you provide good original content AND you use lots of keywords for your industry.
  5. Write about the questions you get asked regularly. If the people you are in front of are asking, you can bet people are also looking for them online.
  6. If you get stuck on what to write, set aside 10 minutes and perhaps bring in one or more people to help you brainstorm a list of topics. Then you’ll be ready for writer’s block.

8 Ways to Defeat The Evil Blogger’s Block

Most of the new websites we build these days include blogs. We love blogs because search engines love blogs. Adding a blog to their website is the single easiest way for a business to get more visitors. Plus, it gives the business owner a real-time way to communicate with their customers. Hit publish and your message is out there! Very cool.

Except, I see a lot of new blog owners experience the dreaded “blogger’s block.” We’ve all experienced it. It’s also known as I’ve-got-this-new-blog-now-what-the-hell-do-I do-now syndrome.

Here’s my list of 8 Ways to Defeat The Evil Blogger’s Block

1. Feel the fear of the blank post page. Embrace the fear. Then, write anyway. (What? You thought I had some magic way to overcome this? Silly you.) Seriously, you have to practice doing it even when you’re not feeling especially motivated. Kind of like flossing your teeth.

2. Keep a file of stuff to steal, er, borrow from. You don’t think Shakespeare made up all of his plots, did you? (He didn’t.) Neither should you. If a topic is trending online that relates to your field, do your take on it. But strive for a bit of originality.

3. Keep up with what is trending in your field. Create a Google reader account and subscribe to blogs and news feeds about your field.

4. Answer customers’ questions in your blog. Tired of answering that same question over and over? Create a category in your blog to answer them.

5. Review books written about your field. For bonus points, post that review on

6. Got a meaty topic that you can stretch over several posts? Write a series over a week or two.

7. Repurpose your old content. Have you already written white papers, presentations, even a book? Chop ’em up into blog posts. (And don’t worry they’ll detract from your book sales. If people like your blog, they’ll still buy your book.)

8. Post photos and video of sales, events, presentations, and seminars you’re giving. Where is it written that your posts have to be, well, written?


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